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Many companies have traditionally made use of outdoor advertising as a way to increase name and logo recognition among commuters. Fleet vehicles such as buses and trains are great places to purchase advertising space for company posters and signs, because usually the same individuals see the same advertising over and over; and repetition breeds familiarity. Other ways to employ outdoor advertising include billboards, wrap signs for buses, and carpool advertising. Carpool advertising is the newest method of outdoor marketing, and is also quite inexpensive. Basically is it entails hiring a carpool driver who is willing to display your business or organization's sign on his or her vehicle during the carpool. In this way, they become a moving sign for your business.
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