|
Advertising agencies are usually comprised of several departments with personnel that specialize in each area. Most advertising agencies have a creative departments, consisting of art directors and copywriters reporting to creative directors, where the advertising is actually created. In addition to creative departments, advertising agencies have account management departments who work directly with the clients. The creative services department of advertising agencies manage the suppliers of creative media campaigns. In small agencies, employees may do both creative and account service work. Larger agencies attract people who specialize in one or the other, and indeed include a number of people in specialized positions: production work, Internet advertising, advertising counselors, or research, for example.
|
