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Those who work in industries where it is important to project the right image, such as politics, entertainment, sales and marketing, often go to personal image consultants so that they may be able to project the right image or the image that is right for them. Personal image consultants often advise people on what they should wear; how they should wear it; and give out other fashion-related advice. Personal image consultants often work to keep abreast of the latest fashion trends. Personal image consultants are sometimes brought in to help someone who has had their image sullied recently. Personal image consultants often advise clients on what is hip. Different personal image consultants may specialize in offering advice to different groups.
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