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When a company wants a font created for the packaging and advertising of a certain product, they usually hire a lettering service to create the font for them. Lettering services specialize in creating custom fonts for businesses. Companies sometimes find it important to have a style of writing that is instantly identifiable with certain brands; that is why they hire custom lettering services. Sometimes custom lettering services are hired to create fonts for book covers, menus, album covers and for other published materials. Some lettering services also do calligraphy work. People and businesses hire professional calligraphers to create invitations and other important person-to-person letters. Some lettering companies specialize in creating fonts that they sell to software companies, publications and publishing houses.
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