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Most travel marketing companies might feel that it is important to know what the customer wants in order to deliver to that customer what they want, and thus have an exchange of money and a happy customer. A travel marketing company may also have educational workshops to educate the travel agencies on how to market their company. Some executive directors of travel marketing companies may be invited to speak as keynote speakers. Travel marketing company might focus only on the travel and tourism industry. Travel marketing company might do market research, strategic planning, consulting, marketing planning, product development, and education and trend analysis
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