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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Heartland Direct International, LLC
    401 S. Boston Ave., Suite 500, Tulsa, OK 74103
    Advertising solutions for your entire product and premium needs, direct mail, advertising and communicating with back-end and front-end premiums.
    (800) 480-4284
    Allegiant Marketing Group
    13930 N. Harvey Ave, Edmond, OK 73013
    AMG is a premier full service direct mail firm. We specialize in helping ad agencies, marketing firms, staffed sales event teams & others increase response rates & sales revenues while lowering costs.
    (405) 302-3500
    Engel Publishing Co
    123 Mockingbird Ln, Bartlesville, OK 74003
    (918) 333-9909
    Rbk Enterprises Inc
    3507 W 5th St, Tulsa, OK 74127
    (918) 582-0653
    Valpak of Tulsa
    1715 S Boston Ave, Tulsa, OK 74119
    (800) 550-5025
    Creative Print & Mailing
    7041 E 15th St, Tulsa, OK 74112
    (918) 834-9933
    Precision Mailing
    6950 E 13th St, Tulsa, OK 74112
    (918) 838-1211
    American Direct Mail Services
    11403 E 19th St Ste A, Tulsa, OK 74128
    (918) 292-8600
    Automated Mail Service
    6915 E 38th St, Tulsa, OK 74145
    (918) 664-2507
    Tpi-Billing Solutions
    9525 E 51st St Ste A, Tulsa, OK 74145
    (918) 664-0144
    Diversified Printing
    10021 E 44th Pl, Tulsa, OK 74146
    (918) 838-0051
    OME Corp
    5125 S Garnett Rd Ste F, Tulsa, OK 74146
    (918) 664-2588
    Technical Programming
    5544 S 104th East Ave, Tulsa, OK 74146
    (918) 254-9622
    Tulsa Direct Mail
    5872 S 129th East Ave, Tulsa, OK 74134
    (918) 286-0400
    Target Marketing
    520 N Main St, Broken Arrow, OK 74012
    (918) 355-0105

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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