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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Touche Mailing List Services
    623 Verot School Rd, Lafayette, LA 70508
    (337) 237-0382
    Mailing Systems Inc
    2301 Moss St, Lafayette, LA 70501
    (337) 234-8292
    M & M Direct Marketing
    312 Guilbeau Rd Ste 6a, Lafayette, LA 70506
    (337) 993-0057
    Sir Speedy Printing And Marketing Services
    910 S Lewis St, New Iberia, LA 70560
    (337) 364-8714
    Valpak of Acadiana
    108 Clear Lake Dr, Lafayette, LA 70506
    (800) 550-5025
    Baton Rouge Printing
    1130 Commercial Dr, Port Allen, LA 70767
    (225) 343-3423
    Lead Marketing
    7388 Highland Rd, Baton Rouge, LA 70808
    (225) 766-2294
    Richard's Printing
    603 Saint Charles St, Baton Rouge, LA 70802
    (225) 383-1376
    Franklin Press Inc
    1391 Highland Rd, Baton Rouge, LA 70802
    (225) 387-0504
    Ourso Beychok Inc
    352 Napoleon St, Baton Rouge, LA 70802
    (225) 344-2230
    American Business Systems Inc
    6737 Complex Dr, Baton Rouge, LA 70809
    (225) 752-4611
    American Press A Plus Stamps
    12527 S Choctaw Dr, Baton Rouge, LA 70815
    (225) 275-7831
    Mail Comm Inc
    1641 N Flannery Rd, Baton Rouge, LA 70815
    (225) 272-9299
    Print and Copy Center
    13231 Coursey Blvd, Baton Rouge, LA 70816
    (225) 752-8415
    Baker Printing Co
    1618 Main St, Baker, LA 70714
    (225) 775-0137

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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