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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
     
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    Hudson Bryce
    Pob 920, 3990 North 20th Stree, Ozark, MO 65721
    complete marketing ad agency, specializing in direct mail, commercial photography, ad layouts, web development, online marketing, television advertising and logo design for small to midsize businesses
    (417) 830-8121
    Sir Speedy Printing
    1900 S Pleasant St Ste A, Springdale, AR 72764
    (479) 872-9500
    Target Direct Mailing Services
    1206 Esi Dr, Springdale, AR 72764
    (479) 750-4900
    Mailing & Shipping Systems of Arkansas
    91 W Colt Square Dr, Fayetteville, AR 72703
    (479) 443-7204
    Mailco USA
    3186 S School Ave, Fayetteville, AR 72701
    (479) 521-6245
    College Press
    215 W 3rd St, Joplin, MO 64801
    (417) 781-2550
    Rsvp
    401 N 13th St, Fort Smith, AR 72901
    (479) 782-2525
    MoneySaver Publishing, Inc.
    1031 E Battlefield St Ste 214, Springfield, MO 65807
    (417) 883-7446
    Pittcraft Printing Inc
    112 E Rose St, Pittsburg, KS 66762
    (620) 231-6200
    Pradmar Mailing Lists & Services
    122 E 11th St, Pittsburg, KS 66762
    (620) 235-1010
    Independent Printing Inc
    2325 E Olive Ct, Springfield, MO 65802
    (417) 862-1530
    Summit Mailing & Shipping
    4683 Po Box, Springfield, MO 65808
    (417) 882-6510
    X Changer 2
    128 W 10th St, Lamar, MO 64759
    (417) 682-6121
    Ozark Mailing Service
    2804 N Oak Grove Ave, Springfield, MO 65803
    (417) 866-6100


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
     
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