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Cocolamus, Pennsylvania - Advertising Direct Mail search results Premier Listings

Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
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    3 Hayes Ct, Wilmington, DE 19808
    VMark360 offers integrated marketing solutions such as email marketing, telesales, and marketing automation. Contact us in Wilmington, DE, now.
    (302) 803-4377
    Ideal Printing
    96 Ridge Rd, New Bloomfield, PA 17068
    (717) 567-7577
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    4961 Montclair Ct, Harrisburg, PA 17112
    (717) 652-9269
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    2244 N 7th St, Harrisburg, PA 17110
    (717) 233-1400
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    210 Hamilton St, Harrisburg, PA 17102
    (717) 234-7448
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    409 Market St, Lemoyne, PA 17043
    (717) 761-0864
    Tag Service Inc A
    137 Reeser Rd, Camp Hill, PA 17011
    (717) 975-0531
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    4790 Derry St # Frnt, Harrisburg, PA 17111
    (717) 564-4143
    Postal Discounters
    344 S 7th St, Harrisburg, PA 17113
    (717) 986-1501
    Liberty Distribution Company
    665 Independence Ave, Mechanicsburg, PA 17055
    (717) 766-9269
    Hilsher Graphics
    1626 Riverside Dr, Williamsport, PA 17702
    (570) 326-9159
    A-Plus Mailing Solutions
    3193 E Harrisburg Pike, Middletown, PA 17057
    (717) 930-4458
    Eastern Press
    2067 W Market St, Pottsville, PA 17901
    (570) 622-7370
    Val-Park of Lion County
    1653 Circleville Rd, State College, PA 16803
    (814) 234-3266
    Rob Mull Advertising and Design
    502 W Market St # Frnt, Pottsville, PA 17901
    (570) 622-4076

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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