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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Money Mailer of Bergen County
    4 Wetherill Drive, Millstone, NJ 08510
    Our company offers a variety of services, including direct mail, direct mail advertising, advertising, marketing, printable coupons, online coupons, postcards, and much more.
    (201) 340-6135
    3240 East State Street Ext, Hamilton, NJ 08619
    AccuDB is a leading email marketing service provider that offers updated, comprehensive lists of prospective clients to various industrial sectors.
    (1) Review Write a review
    (609) 357-4731
    User Review: "Excellent email list provider. I purchased 3000 of dentists contacts from usa. The quality of the list is good and they..."
    Urban Digits
    61 East Shrewsbury Place, Princeton, NJ 08540
    UrbanDigits has been designing and creating retail brand identity for over 20 years. We have a passion for what we do and prove it by our commitment to hard work and creativity.
    (609) 951-8618
    List Counselors Inc
    3 S Main St, Allentown, NJ 08501
    (609) 259-0600
    CEO Direct Markng
    3 S Main St, Allentown, NJ 08501
    (609) 223-2444
    Direct Fulfillment
    4 Applegate Dr, Trenton, NJ 08691
    (609) 259-4053
    Rdl Marketing Group
    352 Sweetmans Ln, Millstone Township, NJ 08535
    (732) 446-0817
    American List Counsel Inc
    1 Michele Ct, Hightstown, NJ 08520
    (609) 443-1075
    Fulfillment House The
    211 Yardville Hamilton Squ Rd, Trenton, NJ 08620
    (609) 585-7422
    Val Pak Direct Mail
    225 Willow Brook Rd, Freehold, NJ 07728
    (800) 535-6683
    Princeton Marketech
    2 Alice Ct, Princeton Junction, NJ 08550
    (609) 936-0021
    Direct Mail Publishing
    701 Tennent Rd, Englishtown, NJ 07726
    (732) 792-6300
    Proserv Publications LLC
    9 Main St, Englishtown, NJ 07726
    (732) 866-8833
    Kroll Direct Marketing Inc
    101 Morgan Ln Ste 120, Plainsboro, NJ 08536
    (609) 275-2900
    Acm-Accurate Communications & Mailing Systems Inc
    1725 Oak St, Lakewood, NJ 08701
    (732) 370-5066

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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