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Crown Point, Indiana - Advertising Direct Mail search results Premier Listings

Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Caldwell Letter Service, Inc.
    4500 S Kolin Ave., Chicago, IL 60632
    Quality direct mail service, printing services, and fulfillment services to customers across America.
    (312) 455-0700
    Dahlgren's Buckley Dement
    7224 W 60th St, Summit Argo, IL 60501
    We offer turnkey direct mailing services to fit the needs of your business. In addition, we provide complete lettershop and fulfillment services for your direct mail advertising campaign.
    (708) 793-5400
    American Agent
    401 N. Michigan Avenue, Suite 1200, Chicago,, IL 60611
    discuss how CultureConnect can assist your business in successfully navigating through multi-cultural environments, please contact us. We look forward to your inquiries and working with you.
    (312) 239-0893
    Indiana Mailing Systems
    1100 Arrowhead Ct Ste A, Crown Point, IN 46307
    (219) 226-1300
    C S Design Inc
    140 Brockton Pl, Valparaiso, IN 46385
    (219) 464-9463
    Guru Systems Inc
    400 Fisher St Ste E, Munster, IN 46321
    (219) 836-3122
    Lithographic Communications LLC
    9701 Indiana Pkwy, Munster, IN 46321
    (219) 924-9779
    Sir Speedy Printing And Marketing Services
    209 Glenwood Rd, Chicago Heights, IL 60411
    (708) 756-1120
    T C Marketing
    13636 Western Ave Ste B02a, Blue Island, IL 60406
    (708) 388-3331
    Mail Managers Inc
    1903 High St, Blue Island, IL 60406
    (708) 371-0371
    Valpak of Chicago South/NWI
    5101 159th St, Oak Forest, IL 60452
    (800) 550-5025
    Sir Speedy Printing And Marketing Services
    9412 W 143rd St, Orland Park, IL 60462
    (708) 349-7789
    Fds ADS
    5535 W 110th St Ste 1, Oak Lawn, IL 60453
    (708) 499-5553
    Bright Beginnings PDC Inc
    586 William R Latham Sr Dr Ste 6a, Bourbonnais, IL 60914
    (815) 932-0381
    Postal Partners
    289 S Schuyler Ave Ste B, Bradley, IL 60915
    (815) 933-2885

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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