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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Stezzi Direct Inc
    2775 Bankers Industrial Dr Ste D, Atlanta, GA 30360
    Direct Mail Advertising company in Decatur. We can handle your entire project under one roof & we will be there to help you get the job done. We can help provide Direct Mail Marketing for your business.
    (3) Reviews Write a review
    (770) 448-9900
    User Review: "Stezzi direct has been printing fulfillment materials for fc&a for over 10 years. The employees are very alert to the jobs..." - Donna (GA)
    Mojo Direct
    990 Hammond Drive, Suite 840, Atlanta, GA 30328
    Mojo Direct is a full service marketing company that handles marketing efforts on behalf of businesses to ensure success for our clients. We take care of all the print and internet marketing.
    (770) 545-6179
    Money Mailer Atlanta
    One Glenlake Pkwy. Ste. 700, Atlanta, GA 30328
    We help local businesses use direct mail to reach their target customer near their location or anywhere in Atlanta.
    (678) 310-5367
    Mr Postcard
    1215 Virginia Ave Ne, Atlanta, GA 30306
    (404) 874-6139
    My Mailing Service
    1820 Briarwood Industrial Ct Ne Ste 1, Atlanta, GA 30329
    (404) 321-6222
    Atlanta Mailing & Fulfillment
    1625 Rock Mountain Blvd Ste A, Stone Mountain, GA 30083
    (770) 723-0231
    American Mailing Systems Inc
    500 Plasamour Dr Ne, Atlanta, GA 30324
    (404) 873-6162
    Welcomemat Services
    3348 Peachtree Rd Ne Ste 1095, Atlanta, GA 30326
    (404) 841-2226
    Target Information Services Inc
    4151 Ashford Dunwoody Rd Ne, Atlanta, GA 30319
    (404) 252-9806
    Sir Speedy Printing And Marketing Services
    1929 Mountain Industrial Blvd, Tucker, GA 30084
    (770) 938-4538
    The List
    3098 Piedmont Rd Ne Ste 200, Atlanta, GA 30305
    (404) 350-0600
    King Mailing Services
    5588 New Peachtree Rd, Atlanta, GA 30341
    (770) 457-1796
    Standard Press Mailing and Fulfillment
    1195 Menlo Dr Nw, Atlanta, GA 30318
    (404) 941-2630
    3146 Northeast Expy Ne, Atlanta, GA 30341
    (770) 936-5600
    Savings Plus Direct Mail Adv
    270 E Belle Isle Rd Ne, Atlanta, GA 30342
    (404) 255-3493

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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