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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    BlackDot Creative Marketing Co.
    Geneva, IL 60134
    Contact our advertising agency today for all of your needs. We are proficient in all areas, including marketing, media, branding, promotions, and creative campaigns. Let us assist you today.
    (630) 408-3836
    Hammerhead Design
    5595 Savoy Dr., Lake In The Hill, IL 60156
    We design marketing material for clients that include: brochures, fliers, catalogs, and corporate collateral. We also produce magazine ads, website design and development, and video commercials.
    (224) 654-2075
    The Facts Media
    1870 Busse Hwy., Ste.200, Des Plaines, IL 60016
    Assisting businesses to promote their services through a variety of movie, nutrition, and coupon advertising products. We strive to maximize each client's investment and customer service experience.
    (847) 299-9700
    Provident Direct
    205 S California St, Sycamore, IL 60178
    (815) 899-3045
    Record Information
    2s101 Harter Rd, Kaneville, IL 60144
    (630) 557-1000
    A A D Access America Direct
    836 Gosselin Cir, Batavia, IL 60510
    (630) 406-6485
    Sir Speedy Printing And Marketing Services
    205 N Lake St Ste 103, Aurora, IL 60506
    (630) 897-7888
    Reliant Data Processing Inc
    197 Alder Dr, North Aurora, IL 60542
    (630) 844-4210
    Missionaries of The Sacred Heart
    305 S Lake St, Aurora, IL 60506
    (630) 892-1442
    Money Mailer
    707 Colomba Ct, Saint Charles, IL 60174
    (630) 377-4930
    Postal Annex
    2560 Foxfield Rd Ste 150, Saint Charles, IL 60174
    (630) 762-8328
    Partners Marketing Inc
    555 Tollgate Rd Ste F, Elgin, IL 60123
    (847) 695-5226
    Creative Letter & Office Supplies
    1600 Todd Farm Dr, Elgin, IL 60123
    (847) 429-0103
    MIS Mailing Inc
    11381 Allison Ct, Huntley, IL 60142
    (847) 669-0030
    J and J Direct Inc
    2537 Hartfield Dr, Montgomery, IL 60538
    (630) 882-9204

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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