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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
     
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    Fulfillment House
    22630 Dulles Summit Court, Suite 190, Dulles, VA 20166
    Fulfillment House, based in Dulles, Virginia, manages the production end of your direct mail or postcard marketing campaigns by providing data, printing, and mail processing. Fulfillment House, based
    (571) 386-4438
    Loudoun Ears Nose & Throat Specialists
    46090 Lake Center Plz Ste 103, Sterling, VA 20165
    Otolaryngology and Audiology. 2 ENT physicians evaluating and treating ear, nose & throat & head and neck problems. A Doctor of Audiology working along side the physicians evaluating and treating hearing loss and vestibular problems.
    (703) 421-1700
    Ez Clerk
    Main St, Fairfax, VA 22032
    Providing a direct mail advertising service for attorneys, such as criminal defense, bankruptcy, and foreclosure defense attorneys. Get thousands of leads for individuals in need of legal services every month.
    (814) 713-1554
    Valpak
    200 Fairfield Dr, Winchester, VA 22602
    (540) 535-0560
    Hometown Magazine
    149 N Loudoun St Ste 7, Winchester, VA 22601
    (540) 450-0188
    Val-Pak
    817 Cedar Creek Grade Ste 110, Winchester, VA 22601
    (540) 535-0559
    Val Pak Wv Eastern Panhandle
    217 N Delaware Ave, Martinsburg, WV 25401
    (304) 262-0606
    Sir Speedy Printing and Marketing
    1351 Edwin Miller Blvd, Martinsburg, WV 25404
    (304) 267-0703
    Mail IT All Inc
    609 E Main St Ste Cc, Purcellville, VA 20132
    (540) 338-5794
    Rsvp
    320 W School St, Purcellville, VA 20132
    (540) 338-4123
    The Mautz Agency
    6489 Main St, The Plains, VA 20198
    (540) 253-2005
    Lawrence Direct Marketing Inc
    26 Ashby St, Warrenton, VA 20186
    (540) 349-9278
    Synetech LLC
    310 Broadview Ave, Warrenton, VA 20186
    (540) 341-8182
    US Parcel Mailing
    41 W Lee Hwy Ste 59, Warrenton, VA 20186
    (540) 347-5259
    The Creative Group
    70 Main St Ste 34, Warrenton, VA 20186
    (703) 435-6300


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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