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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Protalk Network by Dpllc
    102 N Indiana Ave, Kokomo, IN 46901
    ProTalk offers a very exclusive and unique advertising system for Kokomo Professional Services Firms, Please see our website for details.
    (765) 452-9709
    Sir Speedy Diversey
    1148 W Diversey Pkwy Ste 1, Chicago, IL 60614
    Printing company offering advertising and marketing services through the use of direct mail, coupons, flyers, and brochures. We also include advertising and marketing for cheap brand promotion.
    (773) 975-7500
    Every Market Media
    2052 W North Ave, Chicago, IL 60647
    We have expertise in everything data, including appends and modeling, PPC, SEO, Email Marketing and other digital marketing techniques and practices.
    (855) 475-0258
    Just Mailings
    850 Marietta St, South Bend, IN 46601
    (574) 287-9694
    On-Line Data
    5521 Cleveland Road Ext, South Bend, IN 46628
    (574) 237-0087
    Lake Michigan Mailers
    3445 William Richardson Dr, South Bend, IN 46628
    (574) 277-5700
    Mail Data 2020
    3235 Rosetta Place Dr, South Bend, IN 46628
    (574) 287-2020
    S & G Business Associates Inc
    58135 Benham Ave, Elkhart, IN 46517
    (574) 295-1500
    The Michiana Matters
    51099 Bittersweet Rd Ste J, Granger, IN 46530
    (574) 217-8300
    Full Moon Advertising
    20 N 2nd St, Niles, MI 49120
    (269) 687-7777
    C S Design Inc
    140 Brockton Pl, Valparaiso, IN 46385
    (219) 464-9463
    Indiana Mailing Systems
    1100 Arrowhead Ct Ste A, Crown Point, IN 46307
    (219) 226-1300
    Mailmax
    2202 Plaza Dr, Benton Harbor, MI 49022
    (269) 934-7522
    Guru Systems Inc
    400 Fisher St Ste E, Munster, IN 46321
    (219) 836-3122
    Lithographic Communications LLC
    9701 Indiana Pkwy, Munster, IN 46321
    (219) 924-9779


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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