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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Ces Mail Communications Inc
    2319 Atlantic Ave, Raleigh, NC 27604
    (1) Review Write a review
    (919) 833-5785
    User Review: "They printed the addresses and applied postage for all my wedding invitation just as I wanted with my desired fount. They..." - Nikki (NC)
    Pip Printing And Marketing Services
    7209 Creedmoor Rd Ste 103, Raleigh, NC 27613
    Printing and communication solution provider. Come to us for printing, digital color, print product design and mailing services. Our products include brochures, flyers, company letterhead, wedding invitations and more.
    (919) 846-6000
    Direct Mail Services Inc
    105 Drake St, Fayetteville, NC 28301
    (910) 323-2828
    My Home Away From Home Child Care
    932 E Winds Ln, Fayetteville, NC 28311
    (910) 822-2333
    Bps Marketing
    129 Pisgah Dr, Garner, NC 27529
    (919) 585-7717
    William George Printing
    3469 Black and Decker Rd, Hope Mills, NC 28348
    (910) 221-2700
    Target Printing & Distribution
    458 Whitfield St, Fayetteville, NC 28306
    (910) 486-3535
    Alternative Mailing & Shipping Solutions The
    335 Sherwee Dr Ste 111, Raleigh, NC 27603
    (919) 779-8828
    Money Mailer of The Carolinas
    2527 Atlantic Ave, Raleigh, NC 27604
    (919) 856-0013
    2020 Companies
    4917 Waters Edge Dr, Raleigh, NC 27606
    (919) 854-7707
    Pip Printing And Marketing Services
    1074 W Chatham St, Cary, NC 27511
    (919) 481-1235
    Anza Mailing and Shipping Systems Inc
    111 New Edition Ct, Cary, NC 27511
    (919) 461-1752
    PIP Printing and Marketing Services
    612 E Arlington Blvd, Greenville, NC 27858
    (252) 355-1636
    Metro Productions Inc
    6005 Chapel Hill Rd, Raleigh, NC 27607
    (919) 851-6420
    ASAP Direct Mail Inc
    3709 Neil St, Raleigh, NC 27607
    (919) 833-2727

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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