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Identity Promotions LLC
Promotional Product Company. Call Us Today in Glenelg MD for a Quote.
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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    3246 Bluff Street, Washington, DC 20007
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    (233) 212-1212
    7535 Little River Turnpike Suite 101, Annandale, VA 22003
    We are social media experts specializing in advertising and direct mail. When you need an excellent mailing service for your business or organization, give us a call today to learn more.
    (571) 501-6129
    Xpress Promotion
    5312 Ravensworth Rd,, Springfield, VA 22151
    XPress Promotion is a direct mail and marketing company focusing on small business marketing in and around Washington, DC.
    (202) 361-7997
    Sms Productions Inc
    10555 Guilford Rd Ste 114, Jessup, MD 20794
    (410) 880-0966
    Rapid Mailing
    8221 Preston Ct Ste A, Jessup, MD 20794
    (301) 776-5000
    Valpak of The Chesapeake
    1438 Defense Hwy Ste 102, Gambrills, MD 21054
    (800) 550-5025
    Chs Mailing Inc
    12006 Old Baltimore Pike, Beltsville, MD 20705
    (301) 937-1011
    All PRO Mailing Equipment & Services Inc
    1462 Flatwood Ct, Crofton, MD 21114
    (410) 451-0020
    At Your Service Inc
    11890 Old Baltimore Pike Ste I, Beltsville, MD 20705
    (301) 937-3338
    Joanne's Bed & Back
    11714 Baltimore Ave, Beltsville, MD 20705
    (301) 220-4258
    Pennysaver Inc
    1342 Charwood Rd, Hanover, MD 21076
    (410) 684-2600
    Money Mailer LLC
    6760 Alexander Bell Dr, Columbia, MD 21046
    (410) 872-1200
    L & T Services
    9 1st Ave S, Glen Burnie, MD 21061
    (410) 768-0007
    Allen Charles Litvin
    215 Ritchie Ln, Glen Burnie, MD 21061
    (410) 760-3882
    4601 Forbes Blvd Ste 100, Lanham, MD 20706
    (301) 306-6560

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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