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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
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    251 West Garfield Rd., Aurora, OH 44202
    Admail.net™ is an all-in-one email marketing and social media solution. Admail makes it easy for your business or organization to create and send professional email marketing campaigns.
    (800) 479-6233
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    Optimize your online advertising in the beauty community. Market your independent business with us. Public Welcome
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    Berea Printing Company
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    Berea Printing Company is a small commercial printer that can provide a wide variety of services such as Quick Digital Printing, Offset Printing, Wide Format Printing and other print marketing service
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    Lapis Business Solutions
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    (440) 347-0700
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    4418 Temblett Ter, Cleveland, OH 44121
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    4405 Glenbrook Rd, Willoughby, OH 44094
    (440) 951-8848
    List Resources
    18870 Abby Ave, Cleveland, OH 44119
    (216) 486-9513
    Valpak of West Cleveland
    881 E 222nd St, Euclid, OH 44123
    (800) 550-5025
    Mohawk Business Communications
    2633 Queenston Rd, Cleveland, OH 44118
    (216) 812-4865
    Duke Printing
    33212 Lakeland Blvd, Eastlake, OH 44095
    (440) 946-0606
    Direct Marketing Solutions
    33851 Curtis Blvd, Eastlake, OH 44095
    (440) 942-8803
    We Print Quick
    20700 Miles Pkwy, Cleveland, OH 44128
    (216) 587-2389
    Klein Direct
    3329 Clayton Blvd, Cleveland, OH 44120
    (216) 295-0545
    Pip Printing And Marketing Services
    7533 Tyler Blvd Ste D, Mentor, OH 44060
    (440) 951-4777

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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