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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Wavetrain Intermedia
    31 Pine St, Rockaway, NJ 07866
    At WaveTrain Intermedia, located in New Jersey, we combine the creative process and marketing services to meet your objectives. Also specializing in non-profit fundraising and cross channel marketing
    (888) 983-9778
    Cornerstone Services, Inc.
    31 South Ohioville Road, New Paltz, NY 12561
    Cornerstone Services, Inc. has been serving the Hudson Valley region since 1998 with direct mail, graphic design, dynamic mail-merge printing as well as robust list data services.
    (1) Review Write a review
    (845) 255-5722
    User Review: "Excellent service, excellent creative design, and all under budget! I am so glad I chose these guys to advertise my business..."
    Ballantine Corporation
    1700 State Route 23, Wayne, NJ 07470
    Ballantine Corp. is a family-run, full-service direct mail marketing company. The company has technical know-how to offer creative printing, mailing and digital marketing.
    (973) 305-1561
    Bailey Design & Advertising
    3305 Lake Ariel Hwy, Honesdale, PA 18431
    (570) 251-1512
    Nova Dm
    633 E Drinker St, Scranton, PA 18512
    (570) 342-8668
    Scranton Printing Co
    1225 Penn Ave, Scranton, PA 18509
    (570) 347-9474
    Emmett Marketing Direct Mail
    4016 Po Box, Scranton, PA 18505
    (570) 344-3331
    538 Spruce St Ste 420, Scranton, PA 18503
    (570) 346-3630
    Scranton Times- Sunday Times
    149 Penn Ave Ste 1, Scranton, PA 18503
    (570) 344-4922
    Sprint Print
    330 Northern Blvd, Clarks Summit, PA 18411
    (570) 586-5947
    Towne Crier
    2 Oak St, Deposit, NY 13754
    (607) 467-3811
    Its Mailing Systems Inc
    490 N Main St Ste 103, Pittston, PA 18640
    (570) 654-4119
    Independent Graphics
    242 W 8th St, Wyoming, PA 18644
    (570) 609-5267
    Corcoran Printing
    641 N Pennsylvania Ave, Wilkes Barre, PA 18705
    (570) 822-1991
    Target Marketing
    100 N Wilkes Barre Blvd Ste 309, Wilkes Barre, PA 18702
    (570) 970-2262

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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