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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    DMD Design & Printings
    1530 Girard Blvd Ne, Albuquerque, NM 87106
    We are the area's complete graphic design company. We can handle everything from single color jobs to full color offsets. We also offer digital printing, direct mail services, and promotional marketing products.
    (505) 256-7031
    Print Express LLC
    7201 Jefferson St Ne Ste A, Albuquerque, NM 87109
    Print Express offers state of the art Variable data printing & eco-friendly, traditional, and 4-color printing. Some of our services include: Variable data, graphic design, printing, bulk mailing, signs, banners, and more.
    (505) 881-2821
    Flyer Press
    503 Main St Se, Los Lunas, NM 87031
    (505) 865-6365
    Mailing List Solutions
    6229 Isleta Blvd Sw, Albuquerque, NM 87105
    (505) 228-0823
    Custom Mailing Solutions
    615 Gold Ave Sw, Albuquerque, NM 87102
    (505) 881-4030
    Adelante Mailing Services
    1816 Carlisle Blvd Ne, Albuquerque, NM 87110
    (505) 265-5590
    AAA Express Printing
    4505 Menaul Blvd Ne, Albuquerque, NM 87110
    (505) 888-3500
    Valpak of Albuquerque
    6301 Candelaria Rd Ne, Albuquerque, NM 87110
    (800) 550-5025
    General Mailing & Shipping Systems
    3411 Candelaria Rd Ne Ste J, Albuquerque, NM 87107
    (505) 883-3223
    All Type Mailing, Llc
    6020 Midway Park Blvd Ne #h, Albuquerque, NM 87109
    (505) 345-0808
    All Type Printing
    6020 Midway Park Blvd Ne Ste H, Albuquerque, NM 87109
    (505) 884-8788
    Custom Mailing Solutions
    3700 Osuna Rd Ne Ste 718, Albuquerque, NM 87109
    (505) 881-4030
    Reliable Mailing Solutions
    3825 Hawkins St Ne, Albuquerque, NM 87109
    (505) 342-4430
    Sunquest Marketing
    7200 Montgomery Blvd Ne, Albuquerque, NM 87109
    (505) 821-4488
    Sun Quest
    6339 Cathy Ave Ne, Albuquerque, NM 87109
    (505) 821-4488

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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