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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Lz Productions/ Legal Communications Group
    104 Bobbie Dr, Warminster, PA 18974
    We are a full-service advertising agency. Our professional agents offer assistance in all areas, including marketing and promotion, printing, and newspaper classified listings.
    (215) 364-8828
    Supercoups of Bucks-Mont
    2015 Acorn Pl, Huntingdon Valle, PA 19006
    Tap Into The Power Of Cooperative Direct Mail Marketing Looking for an advertising option that's an investment, not an expense? If so, welcome to direct response advertising.
    (215) 957-0620
    Garfield Financial
    N/A, Philadelphia, PA 19125
    Contact our marketing company at (844) 253-5585 in Philadelphia, PA, to take advantage of our money saving solutions.Contact our marketing company at (844) 253-5585 in Philadelphia, PA, to take advant
    (215) 717-7052
    Power Lists & D
    782 Shearer St, North Wales, PA 19454
    (215) 661-9966
    American Mail Systems Inc
    213 Keystone Dr, Montgomeryville, PA 18936
    (215) 699-7551
    Mailcrafters Inc Direct Mail Advertising
    813 W Main St, Lansdale, PA 19446
    (215) 368-6200
    Adco Associates
    126 S Bethlehem Pike, Ambler, PA 19002
    (215) 643-6900
    Mjg Advertising Agency
    748 N Bethlehem Pike, Ambler, PA 19002
    (215) 643-1328
    Tartan Innovations LLC
    1211 Spring Meadow Ln, Lansdale, PA 19446
    (610) 584-9000
    Encompass Elements
    185 Discovery Dr, Colmar, PA 18915
    (215) 822-5775
    350 Sentry Pkwy, Blue Bell, PA 19422
    (610) 834-1087
    Walsh Group Inc
    1553 Easton Rd, Warrington, PA 18976
    (215) 491-3448
    Davinci Graphics Inc
    433 Horsham Rd, Horsham, PA 19044
    (215) 441-8180
    Mailmasters Inc
    1250 Easton Rd, Horsham, PA 19044
    (215) 441-8402
    B Direct
    182 W Court St, Doylestown, PA 18901
    (215) 489-2760

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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