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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    The Money Mine
    1366 W. Cactus Bloom Way, Tucson, AZ 85737
    Providing the most professional, direct sales advertising to the top income areas of Tucson at the lowest possible cost to you. We are here to make you money, NOT cost you money!
    (520) 531-1458
    Best Mailing Lists Inc
    7507 E Tanque Verde Rd Ste 101, Tucson, AZ 85715
    (520) 546-5631
    Valpak of Tucson
    4574 N 1st Ave Ste 100, Tucson, AZ 85718
    (800) 550-5025
    International Minuteman Press
    5551 E Grant Rd, Tucson, AZ 85712
    (520) 955-4312
    Providers Direct PLLC
    2122 N Craycroft Rd Ste 102, Tucson, AZ 85712
    (520) 722-2400
    Sir Speedy Printing and Marketing Services
    1801 S Alvernon Way Ste 105, Tucson, AZ 85711
    (520) 748-0100
    That List Lady LLC
    Po Box 36611, Tucson, AZ 85740
    (520) 825-5478
    Complete Mailing & Bindery
    1502 E 20th St, Tucson, AZ 85719
    (520) 884-1707
    Tucson Shopper
    1861 W Grant Rd Ste 100, Tucson, AZ 85745
    (520) 622-0101
    Automated Presort Services
    1708 E 22nd St, Tucson, AZ 85713
    (520) 745-5582
    Apache Business Systems
    3865 E 34th St Ste 105, Tucson, AZ 85713
    (520) 519-5000
    Innovatitive Mailing
    3177 E 36th St, Tucson, AZ 85713
    (520) 623-0551
    National Mailing Services
    1604 S 6th Ave, Tucson, AZ 85713
    (520) 628-7748

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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