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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    AIM Direct Marketing
    2828 N Speer Blvd Unit 250, Denver, CO 80211
    AIM Marketing is a Denver based advertising and marketing company that is committed to helping clients cost effectively grow their businesses with complete marketing and advertising solutions.
    (303) 480-0046
    Plumb Marketing
    2675 West 3rd Ave., Denver, CO 80219
    Plumb Marketing has provided digital printing & direct mail services to Colorado/National businesses since 1996. We provide turn-key marketing services designed to help businesses grow their sales.
    (303) 607-9424
    SHALOM Denver
    2498 W. 2nd Ave., Denver, CO 80223
    SHALOM Denver is equipped to handle any packaging and assembly challenge. From modest, short-term quality assurance repairs to major, long-term national fulfillment projects, we have the skilled peopl
    (303) 623-0251
    Wat Business Services
    5741 Arapahoe Ave Ste 4, Boulder, CO 80303
    (303) 443-0552
    Rebay Reseller
    4459 Broadway St, Boulder, CO 80304
    (303) 449-4103
    1668 Valtec Ln Ste F, Boulder, CO 80301
    (303) 449-4053
    9729 Kipling St, Broomfield, CO 80021
    (303) 432-2249
    Certified Homebuyers List Inc
    80 Garden Ctr, Broomfield, CO 80020
    (303) 465-2706
    Innovative Office Solutions
    15000 W 6th Ave Ste 104, Golden, CO 80401
    (303) 237-8644
    Aerios Direct
    720 Corporate Cir Ste D, Golden, CO 80401
    (303) 302-3740
    80 Garden Ctr Ste 118, Broomfield, CO 80020
    (303) 460-7600
    M & K Business Systems
    724 Sue St, Lafayette, CO 80026
    (303) 665-9619
    24910 N Mountain Park Dr, Evergreen, CO 80439
    (303) 674-6051
    Rsvp Colorado
    8471 Turnpike Dr Ste 210, Westminster, CO 80031
    (303) 936-7787
    Address Advantage Inc The
    810 Quail St, Denver, CO 80215
    (303) 239-8535

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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