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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
     
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    Maddox Marketing
    2241 Front St, Cuyahoga Falls, OH 44221
    Is business down? Rely on us for quality marketing solutions. We have been helping clients grow and thrive for over fifteen years. Specializing in creative branding, marketing communications solutions, and more.
    (330) 945-6232
    Berea Printing Company
    600 N Rocky River Dr, Berea, OH 44017
    Berea Printing Company is a small commercial printer that can provide a wide variety of services such as Quick Digital Printing, Offset Printing, Wide Format Printing and other print marketing service
    (440) 243-1080
    Admail.Net
    251 West Garfield Rd., Aurora, OH 44202
    Admail.net™ is an all-in-one email marketing and social media solution. Admail makes it easy for your business or organization to create and send professional email marketing campaigns.
    (800) 479-6233
    J B Dollar Stretcher Magazine
    3105 Farnham Rd, Richfield, OH 44286
    (330) 659-3590
    Gazette Newspaper & Shopper
    7014 Mill Rd, Brecksville, OH 44141
    (440) 526-7977
    New Channel Direct
    2659 Center Rd, Hinckley, OH 44233
    (330) 225-8950
    Intelligent Mailing
    10260 Brecksville Rd, Brecksville, OH 44141
    (440) 546-7818
    Intelligent Mailing Solutions
    10200 Brecksville Rd, Brecksville, OH 44141
    (440) 546-7818
    Mailer Leads Office
    231 Springside Dr Ste 206, Akron, OH 44333
    (330) 670-6531
    Mailerleads LLC
    150 Springside Dr Ste 105a, Akron, OH 44333
    (330) 664-1733
    Rapid Mailing Services
    3424 State Rd, Cuyahoga Falls, OH 44223
    (330) 929-6245
    Rsvp Publishing
    1600 W Market St, Akron, OH 44313
    (330) 865-7787
    Sloan Advertising Inc
    1680 Akron Peninsula Rd Ste 203, Akron, OH 44313
    (330) 923-8310
    M A C S Printing
    122 Western Ave, Akron, OH 44313
    (330) 869-5052
    Merit Direct
    205 Brentwood Dr, Hudson, OH 44236
    (330) 650-0550


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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