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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Online Publishing Services
    1000 N West Street, Wilmington, DE 19801
    Online Publishing Services is one of the largest database provider of Email List and Mailing List.
    (302) 768-6111
    Lz Productions/ Legal Communications Group
    104 Bobbie Dr, Warminster, PA 18974
    We are a full-service advertising agency. Our professional agents offer assistance in all areas, including marketing and promotion, printing, and newspaper classified listings.
    (215) 364-8828
    Garfield Financial
    N/A, Philadelphia, PA 19125
    Contact our marketing company at (844) 253-5585 in Philadelphia, PA, to take advantage of our money saving solutions.Contact our marketing company at (844) 253-5585 in Philadelphia, PA, to take advant
    (215) 717-7052
    Hometown Values Coupon Magazine
    22 Egret Cir, Denver, PA 17517
    (717) 335-2258
    Intelligencer Mailing & Fullfillment Services
    1842 Colonial Village Ln, Lancaster, PA 17601
    (717) 560-9107
    Sir Speedy Printing And Marketing Services
    2530 Penn Ave, Reading, PA 19609
    (610) 670-2090
    Val Pak of Central PA
    28c E Roseville Rd, Lancaster, PA 17601
    (717) 560-9955
    Intelligencer Printing Co
    330 Eden Rd, Lancaster, PA 17601
    (717) 291-3100
    Targeted Solutions LLC
    4125 New Holland Rd, Mohnton, PA 19540
    (610) 777-5971
    Clipper Magazine
    3708 Hempland Rd, Mountville, PA 17554
    (717) 569-5100
    Jetson Direct Mail Services Inc
    4201 Pottsville Pike Bldg 1, Reading, PA 19605
    (610) 939-9103
    Calloway Networks
    2939 Old Tree Dr, Lancaster, PA 17603
    (717) 735-2300
    Dhf Associates
    313 W Liberty St Ste 345, Lancaster, PA 17603
    (717) 293-0949
    Rivera Advertising
    447 N Mulberry St Ste A, Lancaster, PA 17603
    (717) 390-9970
    Calloway House Inc
    451 Richardson Dr, Lancaster, PA 17603
    (717) 299-5703


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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