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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Jarvis Direct Mail
    1414 Roller Rd, Asbury Park, NJ 07712
    Jarvis Direct Mail, Inc. provides a variety of services related to direct mail marketing in NJ. In addition to providing warehousing & storage in NJ, Jarvis Direct Mail, Inc. also provides polybagging services, direct addressing services, assembly services and more.
    (732) 922-2900
    V12 Group
    141 W Front St Ste 410, Red Bank, NJ 07701
    We offer you a solution to figuring out how to market that is easy to use and follow all for a low cost. We can help you manage a great advertising plan for the future so that you can be as productive as possible.
    (732) 842-1001
    Money Mailer of Bergen County
    4 Wetherill Drive, Millstone, NJ 08510
    Our company offers a variety of services, including direct mail, direct mail advertising, advertising, marketing, printable coupons, online coupons, postcards, and much more.
    (201) 340-6135
    Coupon Controls Inc
    2430 Highway 34, Manasquan, NJ 08736
    (732) 223-3814
    Money Mailer
    800 Riverview Dr, Brielle, NJ 08730
    (732) 528-1122
    Kintech Printing & Direct Mail
    2400 Belmar Blvd, Belmar, NJ 07719
    (732) 280-6245
    Direct Mail Link Ne
    1101 Richmond Ave Ste L1, Point Pleasant Beach, NJ 08742
    (732) 714-7800
    Janice Schleif
    1522 River Ave, Point Pleasant Beach, NJ 08742
    (732) 475-6071
    Valpak of Jersey Coast
    1116 Arnold Ave, Point Pleasant Beach, NJ 08742
    (800) 550-5025
    Mayrac Co Inc
    610 3rd Ave, Bradley Beach, NJ 07720
    (732) 775-3454
    P I P Printing
    2960 Yorktowne Blvd, Brick, NJ 08723
    (732) 255-1980
    Egs Detailing
    1701 Columbus Ave, Neptune, NJ 07753
    (732) 807-3837
    Jamm Printing
    108 W Sylvania Ave, Neptune, NJ 07753
    (732) 502-0110
    Direct Concepts Corp
    26 Catalina Dr, Brick, NJ 08723
    (732) 477-5000
    Acm-Accurate Communications & Mailing Systems Inc
    1725 Oak St, Lakewood, NJ 08701
    (732) 370-5066


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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