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DatabaseUSA.com
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The Sandrian Camera Shops
For The Right Camera & Best Digital Printing.
Hoyt Signs
Specializing in sandblasted & gold leaf signage.
Kaeser & Blair Promotional Items
promotional items for...
Billboard Connection - Northern Metro
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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
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    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Paramount Air Service
    Paramount Air Service-Aerial Banner Advertising Since 1945
     
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    Wavetrain Intermedia
    31 Pine St, Rockaway, NJ 07866
    At WaveTrain Intermedia, located in New Jersey, we combine the creative process and marketing services to meet your objectives. Also specializing in non-profit fundraising and cross channel marketing
    (888) 983-9778
    Metro Advertising
    8 Kline Blvd., Whitehouse Station, NJ 08889
    Let us help you effectively advertise your business. We specialize in marketing campaigns for the technological age. Our services include website design and development, direct mail, and online promotions.
    (908) 255-8678
    The Merchandiser Newspapers
    55 Route 46 East Suite 401, Pine Brook, NJ 07058
    We have provided homeowners valuable information they need to make purchasing decisions. A valuable guide providing Advertising News about local business.
    (973) 287-5490
    Technodiamant USA Inc
    35 Kennedy Rd, Andover, NJ 07821
    (908) 850-8505
    Impact Graphics Marketing
    43 Lambert Rd, Blairstown, NJ 07825
    (908) 362-1312
    Technodiamant USA Inc
    200 Valley Rd Ste 305, Mount Arlington, NJ 07856
    (973) 770-7220
    Response Card Marketing
    2 E Blackwell St Ste 29, Dover, NJ 07801
    (973) 366-4800
    Response Card Marketing
    171 W Main St, Rockaway, NJ 07866
    (973) 627-3099
    Good Impressions
    325 W Washington Ave, Washington, NJ 07882
    (908) 689-3071
    Ideal Design Solutions
    120 S Courtland St, East Stroudsburg, PA 18301
    (570) 656-2899
    Data Solutions Group
    558 Heiden Rd, Bangor, PA 18013
    (570) 897-7223
    Fgl Associates
    180 South Ter, Boonton, NJ 07005
    (973) 335-0074
    Infineon Tech Industrial Power
    1050 Us Highway 22, Lebanon, NJ 08833
    (908) 236-5600
    Sleeptech
    135 Kinnelon Rd Rm 105, Butler, NJ 07405
    (973) 492-2888
    Valpak of Garden State West
    1055 Parsippany Blvd Ste 308, Parsippany, NJ 07054
    (800) 550-5025


    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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