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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    US Uptraffic LLC
    364 Stotler Rd, Pittsburgh, PA 15235
    (1) Review Write a review
    (412) 607-3281
    User Review: "They cost a little more they really get you the results. Best mail sale our company has ever had . Will invite back again"
    Maddox Marketing
    2241 Front St, Cuyahoga Falls, OH 44221
    Is business down? Rely on us for quality marketing solutions. We have been helping clients grow and thrive for over fifteen years. Specializing in creative branding, marketing communications solutions, and more.
    (330) 945-6232
    251 West Garfield Rd., Aurora, OH 44202
    Admail.net™ is an all-in-one email marketing and social media solution. Admail makes it easy for your business or organization to create and send professional email marketing campaigns.
    (800) 479-6233
    Qs Direct
    47723 Tomahawk Dr, Negley, OH 44441
    (330) 822-0073
    Inkstar LLC
    2243 Darlington Rd, Beaver Falls, PA 15010
    (724) 847-2940
    Preferred Mailing Systems
    1025 Hollywood Dr, Beaver Falls, PA 15010
    (724) 843-4485
    Reach Magazine
    3768 Boardman Canfield Rd Ste 3, Canfield, OH 44406
    (330) 702-0100
    Aurora Psychiatric Rehabilitation
    1517 6th Ave, New Brighton, PA 15066
    (724) 847-1306
    Postal Mail Sort Inc
    1024 Mahoning Ave Ste 8, Youngstown, OH 44502
    (330) 747-1515
    Mailing Services of Pittsburgh Inc
    155 Commerce Dr, Freedom, PA 15042
    (724) 774-3244
    Town Planner
    841 Ridge Rd, Ambridge, PA 15003
    (724) 266-5410
    Youngstown Letter Shop Inc
    615 N Meridian Rd, Youngstown, OH 44509
    (330) 793-4935
    Jb Dollar Stretcher
    5211 Mahoning Ave Ste 240, Youngstown, OH 44515
    (330) 793-7002
    Direct Mail Marketing
    4406 Burkey Rd Ste A, Youngstown, OH 44515
    (330) 799-2828
    D H Marketing Concepts
    703 Commerce Ave, New Castle, PA 16101
    (724) 657-6970

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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