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Terms to Know About Advertising Direct Mailings

It is important to small and large businesses to find the best ways to advertise to their customers. Direct mail has been an advertising method that is effective for businesses. Direct mail can include sending brochures, catalogues and more. Customers particular enjoy receiving coupons or a flier promoting a sale. Here are some terms to know if you are hiring an agency to create a direct mail campaign.

  • Collateral – Collateral is a term that encompasses all different forms of print and online advertising and public relations material including but not limited to postcards, magazines, coupons, press releases, fact sheets and more.
  • Political Campaign – Political campaigns are advertising and promotion efforts which support a certain candidate for a public office position. Direct mail is often used to send out information about the candidate such as informational brochures, postcards and fact sheets describing the different candidates and what they stand for.
  • Subscribers – Subscribers are customers who actively make the decision to sign up on a list to receive direct mailing advertising.
  • Letterhead – Letterhead is used on mail and envelopes as a way to brand your company with its logo, colors and name to make your mailings more memorable to customers on your list.
  • Call to Action – Call to action is an advertising term that describes an effective promotion technique that requires all advertising includes a specific suggestion to customers such as “visit us today” or “check out our sale online”.
  • Target Market – A target market is a group of people which a business wants to reach with their specific advertising or direct mailing. An agency will research the most the most appropriate target market for your efforts to advertise.
    Direct Marketing Association
    Need help meeting all of your advertising, printing and direct mailing needs?  Our association specializes in direct marketing through mailing, digital technology, and more so join us today!
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    Walz Label & Mailing Systems
    624 High Point Ln, East Peoria, IL 61611
    Providing excellent barcode, mailing and shipping systems solutions. Authorized reseller of the world's largest manufacturers in the business, including many world wide companies.
    (309) 698-1500
    O'Connor Mailing Service, Inc.
    901 E. Ash St., Springfield, IL 62703
    O'Connor Mailing Services Inc gladly tackles the jobs that demand detailed handling, such as matching a name to a personalized envelope, letter and booklet using state-of-the-art technology.
    (217) 522-5454
    Walz Label & Mailing Systems
    644 Enterprise Ave, Galesburg, IL 61401
    (309) 342-9220
    Mail Tech Enterprise LLC
    7917 N Kickapoo Edwards Rd, Edwards, IL 61528
    (309) 691-6600
    Direct Mail Assocs Inc
    2606 W Altorfer Dr, Peoria, IL 61615
    (309) 683-2740
    Cmfi Group
    2606 W Altorfer Dr, Peoria, IL 61615
    (309) 692-9191
    Direct Mail Group
    7501 N University St Ste 121, Peoria, IL 61614
    (309) 691-7279
    Mail South Inc
    1100 E Elmhurst Ave, Peoria, IL 61603
    (309) 681-0112
    814 Ne Madison Ave, Peoria, IL 61603
    (309) 682-8521
    Ascom Hasler Mailing Systems
    656 High Point Ln, East Peoria, IL 61611
    (309) 694-3261
    211 S a St, Monmouth, IL 61462
    (309) 734-6779
    McDaniels Marketing
    11 Olt Ave, Pekin, IL 61554
    (309) 346-4230
    Group O Marketing Solutions
    4905 77th Ave E, Milan, IL 61264
    (309) 736-8100
    J V Consulting
    1329 7th Ave, Moline, IL 61265
    (309) 762-1570
    J V Direct Mail
    1329 7th Ave, Moline, IL 61265
    (309) 764-0412

    Direct mail advertising is essentially the process of sending newspaper ads, coupon booklets, and catalogue items to residential homes in order to advertise. There are agency locations that deal specifically with a list of business services and product brand names they are supposed to promote or advertise. This process has been going on for decades and gained ample popularity back in the 1980s. This is why so many people see campaign flyer papers, cheap product brochure envelopes, and magazine subscription ads in their mailboxes daily. As you likely know, there are several different aspects of direct mail advertising. Although many of the postcard and letter mail people receive concern food products and specials, there are also a number of promotional ads sent out to boost the entertainment market. Maybe they are for a new sports magazine, a CD club, or a new movie rental service. On a separate note, there are also brochure and flyer paper businesses that print at a low cost to promote retail goods. Political groups even manage to send out campaign flyers to hype individuals running for office. Many of these direct mail businesses use clever design tactics and word play to entice the receivers. If you wish to find additional information on direct mail, retail catalogue selections, and agency locations that send out coupon books to advertise, access the internet. Online you have the most data provided on these companies that specialize in direct mail advertising. You can also sift through some of the flyers, coupon books, or catalogues you've recently received by mail.
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