Frequently Asked Questions About Advertising Motion Picture
Motion picture advertising is a great way for a business to get exposure for its product, service or idea in the form of movie previews. Creative marketing consultants within this field come up with theatrical trailers, TV campaigns, sales reels, copywriting and even virals. Their advertisements are can be geared toward merchandise, campaigns, publicity and more. Check out these frequently asked questions about motion picture advertising:
Can You Design Movie Theater Promotions? This is a main offering of many professionals in this business. What better way to advertise movies coming down the pike than through previews at the theater? People are sitting there already, as a captive audience, so why not market the next movie or product to them? Specialists in this realm can also design previews for movie rentals coming out on DVD.
What Other Areas of Service Do You Offer? Many motion picture advertisers also branch out and offer commercial, print, radio and TV advertising services. Digital movie advertising in particular is becoming more and more popular. Other movie promotion services can include arrangement of promotional appearances and interviews. This business is extremely diverse, so look for a firm that can handle all your advertising needs under one roof.
What Skills Do I Need to Possess to Break Into This Business? It takes a certain kind of person to work within the motion picture advertising business. You must be energetic, creative, outgoing and innovative. Excellent communication and collaboration skills are a must, as is the ability to work well with others on a team. Using creativity and diligence, you can really make this industry work for you.
If you are interested in advertising a motion picture that you have made, then you might need to consult an agency that has plenty of experience creating trailers and campaigns for films. Depending on whether you are planning on a DVD, theater, or Internet release, you might want to find an advertising agency that has experience in all of these different mediums so that they will know how to make radio advertisements, trailers, posters, television, TV ads, and merchandise that will boost your publicity. When you contact some of the movie advertising agencies listed in the online directory, you should ask them what types of films they have created campaigns for. Make sure they have plans that involve the actors and actresses who star in the film, especially if you have a feature film with a recognizable cast. Ask the commercial marketing agencies if they have references that show you how they have improved box office ticket and DVD sales for other motion pictures by using film trailers, marketing campaigns, print ads, and other forms of advertising. Ask the companies for the names and numbers of other film makers that they have worked for so that you can contact them to find out how happy they are with the services that they got from the agency. Of course you also want to make sure that the advertising agency fits into the budget that you have set for your movie, so ask them to quote you an accurate price for their services.