Fort Wayne, Indiana
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Advertising Shoppers Guides
Advertising shopping guides are generally sent out as free direct mails to customers. They may be disguised as newspapers or magazines, offering some content in addition to the advertising. Free magazines offer good content, and are funded by their advertisers.
Direct mail catalogs may be sent out by one company or by several companies working together. They also may cross the line into shoppers guides. Some guides may focus on specific products. Companies may also do their own direct marketing.
Guides may also be shipped with phone books or distributed through local businesses. They generally contain coupons and promotions. Small inserts with coupons are often found in newspapers and magazines.
Companies pay for listings in these guides. Glossy catalogs tend to command higher rates rather than simple text only inserts. However, full and half page ads can be quite expensive. Many of these guides and magazines also contain classified advertisements. Some listings can be very cheap and well within the range of individuals or small businesses. These days, shopping guides are as likely to be online as in print. Sites that specialize in offering coupons and promoting sales are numerous. Online marketing has become important, because of the continuous growth of media and technology.
Shoppers' guides seek to get the highest circulation possible. Making arrangements with popular publications is common. In some cases, the guide is produced by an advertising agency. It may also be produced by a newspaper or an independent publication.
Advertising shoppers guides are generally used to entice customers to stores and businesses. Some, however, focus almost entirely on classified ads.
Many companies advertise their business in services in guides for shoppers. They guides can be pamphlets, booklets or magazines. They feature general shopping guides for consumers. These advertising publications feature listings for companies, businesses and services in the area. Sometimes they also feature real estate, land and property listings. General shopping guides for consumers will sometimes have coupons or suggestions on where to get discounted deals. Many markets and convenience stores have racks of these advertising guides. These consumer directories can be found online or in print at a local store. They are a convenient way to learn about what is going on with businesses in your area and they are generally free. They can feature a multitude of different types of businesses. They might have advertisements for personal or professional services. If you want to feature your company in one of these advertisement shopping guides, then contact a local publisher that distributes them. You can look online for a reliable advertising, promotional and marketing shopping guide that you may want to feature your business of services in.