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Commercial Artists FAQs
If you are thinking of hiring a commercial artist for your home or business, you may have some questions about how that process might work. Refer to the following frequently asked questions to learn more about commercial artists and what they can offer:
What is the difference between commercial art and fine art? While it can certainly be difficult to tell the difference between commercial and find art at times, they generally have two different driving forces behind their creation. Fine art is a painting, sculpture, or photograph that is done purely for aesthetic value. Commercial art, on the other hand, may keep those factors in mind, but also focuses on selling to a variety of consumer types.
What type of work does a commercial artist do? Modern commercial art is vastly different from what it once was. While many people may think of a commercial artist as one who churns out modern or contemporary oil paintings quickly and cheaply, this is no longer the case. Commercial artists still produce mass paintings and sculpture, but now they also work in graphic design, illustration, photography, advertising, fashion design, computer art, and interior design.
What is the job of a commercial artist like? Since the production and specialty of any given commercial artist will vary from person to person, each artists job will look slightly different as well. Generally speaking, commercial artists work within an art department of a company where they interact with clients and supervisors to turn something from concept to reality. Independent commercial artists may work primarily in local art galleries.
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Commercial artists are trained in sculpture, drawing, and painting, producing contemporary works for various commercial businesses, advertising agencies, and others. They often use computers for graphics assistance, produce compelling, modern designs that appeal to the public, and work by hand in various medias such as oils, acrylics, die cuts, and clay. They can create abstract ads, banners, prints, posters, and photos using a variety of movements and genres, such as fauvism, impressionism, surrealism, futurism, deco, cubism, dada, and nouveau. Commercial artists may have held majors in history, fine art, and graphic arts, and may be famous fantasy artists, or emerging sculptors or painters. One thing they all have in common: the ability to product unique, modern and contemporary visual imagery that appeals to the masses. Such artists are often hired by ad agencies. Some are featured in art gallery exhibitions, which highlight the works of each sculptor or painter. Whether you need a poster created for an upcoming event, or a professional to come up with an ad campaign for your business, commercial artists can help. You can find commercial artists by looking in your local phone book or by searching online directory listings. Target your search to artists that specialize in what you need, such as prints or photos, with backgrounds in the movements you want, such as cubism, surrealism, fantasy, fauvism, impressionism, or nouveau. Go online to research commercial artists and what they typically provide and how much they charge. You can also find listings of artists in your community to contact. If you are interested in becoming a commercial artist, check out the course listings at your local college or university.