Important Definitions for Display Fixtures and Materials
Setting up a unique display is one of the best ways for store owners to show off their products and draw the interest of consumers. When you are installing your window exhibit, choices like the type of fixtures, wood and other materials that you use matter. The following terms are definitions to be comfortable with when it comes to display fixtures and materials.
Fixture - An object used to securely hold other objects. In the case of stores, this can include mannequin props, clothing racks, hangers, or the objects used to hang lights.
Mannequin - A large doll or figure that resembles a human's body. These are commonly used in clothing retail stores to show off different styles within each department.
Slatwall - A panel made with horizontal boards of wood or plywood. It allows business owners to hang racks and other hangers to display products. For hardware stores, slatwall can be installed to hold supply cases of nails, screws, and other products.
Gridwall - Similar to slatwall, these are boards that can be installed in the shape of squared grids and allow for installations like cases, hangers and more.
Distributor - This individual is just as important to the store owner as a quality display. Distributors supply their clients with the products that are in the shop, acting as a go between for major companies and the small business owner.
Display Designer - This is usually an independent contractor hired to manage display installation an design. This person may handle other projects associated with interior designs as well.
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When you visit a store, you will notice that products are displayed as attractively as possible to advertise their best selling point. Mannequins are draped in the latest clothing, the most popular toys take center stage in the toy department on end caps and food on sale at the grocery store features bright tags revealing the savings.
All of these displays are deliberate, suggested by marketing experts, and carried out by store employees. The goal is to pull in as many customers as possible with attractive display supply fixtures and materials. Everything from acrylic stands and tables to glass cabinets can prominently display products like jewelry and beauty care items.
Display fixtures and material dealers sell these and more items to retailers so that they may better showcase their offered products through boards and shelving. The use of lighting is also important, especially in the case of jewelry, as the right amount of lighting can really make diamonds and gold sparkle. Retailers can purchase bulk amounts of grids, shelf units, hangers and wall slats to aid them in setting up daily or weekly promotional spots.
When retailers are opening a new store, they need lots of wooden brochure racks, counter top fixtures and shelving to display their materials. They often buy in bulk from wholesalers, distributors and manufacturers to achieve a discount. Retailers may need to purchase a few items here or there once established, as glass cases and cabinets may break over time. They may place smaller orders of cork board, plastic racks, signs and other supply items as needed.