Chula Vista, California
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An Overview of Fruits and Vegetables Brokers
Fruit and vegetable brokers provide a service to both farmers and retail stores. These professionals serve as the link between fresh produce grown in the garden and fruits and vegetables that are sold in grocery stores. A fruit and vegetable broker expands the selling field of a farmer looking to market his raw veggies and citrus fruit after planting. Instead of merely selling to the immediate area, this farmer can now increase sales by getting his produce into even more stores at a greater distance from his farm.
A fruit and vegetable broker might deal with a variety of produce, from raw fruits and vegetables to canned, dried and frozen products. He might also sell fresh juices right from the orchard to the store. In some cases, the broker might help wholesale food distributors or retail dealers stock more exotic selections, like pineapple and other citrus and tropical fruits not normally grown in the vicinity. This middleman works on both sides to provide cheap produce to a variety of retail outlets.
These brokers may specialize in a certain type of specialty produce, such as raw, canned or dried fruits and vegetables. Some brokers might work directly with herbal products and others might specialize in organic produce. Some might work with farms and retail stores around the country selling tomatoes, carrots and citrus fruits to a large market, while other brokers focus on delivering goods to a specific region. While the number of fruit and vegetable brokers has dwindled somewhat, there are still a number of brokers offering fresh and frozen foods for a wide range of wholesale and retail outlets today.
A fruit and vegetable broker will work with farmers and stores to buy and sell affordable items. A broker will find orchards that need help finding stores to buy their orange juice. Organic bananas, figs, kiwis, potatoes, and lettuce are growing in popularity as people prefer food that has not been given chemicals. Stores interested in purchasing juice or whole fruits and vegetables can find a broker by looking on the Internet or in a phone book. They can call several dealers to get an idea on who has more experience and cheaper prices. You may want to get a sample of the carrots, tomatoes, and bell peppers to see if they meet your standards to sell to your customers. Get a sample of the juice as well to see if the recipe has a nice combination. If you want a strawberry kiwi juice you will want to make sure that it has a good combination of flavors. When purchasing fruits and vegetables, stores can benefit the most by finding farmers that are offering sales on their strawberries, potatoes, tomatoes, or carrots. You will want to ensure that they are delivered in good condition with some shelf life to give customers time to take them home and add them to recipes. Customers that are trying to eat healthy will want to buy herbal products. Dealers can help you find sales that are being offered from orchards and farmers in order to save money and increase profits. Of course you will have the final say on if the product meets your standards.