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Common Terms Used in the Gift Shop Industry
Gift shops offer souvenirs, housewarming gifts and presents for every occasion and holiday celebration. The internet makes it easier to access gift shops online. It also offers retail shopping for personalized and handmade gifts right from the comfort of home. When browsing an online or physical gift shop, it is important to understand the terms used to describe the virtual transaction.
Novelty Gifts - Miscellaneous presents that are considered unique in some way. This category may include gifts for men, women and children. Gag gifts, small trinkets and commemorative presents might all be found in this area.
Stationery Stores - Stationery gift stores carry cards, paper and writing instruments. Other presents often include journals, frames and office supplies.
Souvenir Gifts - Special trinkets that commemorate a special place or event. These presents might be purchased after a special occasion or a visit by a friend or family member.
Gift Baskets - Usually a themed, handmade present that includes a number of like items in a single package. The baskets can often be personalized to the recipient's unique preferences.
Cross-Selling - A technique used by gift shop employees to help customers find presents or decor items that coordinate with their initial purchase.
eCommerce - This term describes the process of shopping and purchasing gift items like baskets, home decor and toys exclusively online.
Customer Testimonials - Feedback from customers about the service or product quality offered by a gift shop. Testimonials help customers find the most popular gift stores to shop at.
SKU - The SKU, or stock keeping unit, is the number assigned to all types of presents, from souvenirs to greeting cards. When you have the SKU, it is easy to select the personalized item from your online gift shop.
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When looking for a present to give, sometimes the simplest way to acquire one is through a gift shop. These shops have almost everything the giver could want, like souvenirs, greeting cards, and other novelty pieces.
The gift shop most likely arose to accommodate the tourist trade, with different shops catering to different needs. Museums, zoos, aquariums, amusement parks, and the like usually have these type of stores attached to their facilities to sell accessories, stationary, and decor that pertains to their particular place. Apparel for women, men, and even a baby on the go can also be found here, especially if it has a logo of the attraction you are visiting. Sometimes they carry personalized pieces, or unique items, but often the merchandise is relatively generic. Specialty retail stores in these areas are where you'll find more handmade items, like glass art, hand woven baskets, or jewelry. These items are often custom made and not cheap to purchase.
Of course, you don't have to go to an attraction to find a gift shop. You can often locate one down the street of any high traffic area or even find what you're looking for online. The most difficult part is choosing what to give. Housewarming presents can be as simple as a basket of flowers or a kitchen decoration. A personalized journal, custom picture frame, stationery set, or handmade toy might be reserved for a special occasion. All of these can be found in local gift shops for your perusal and purchase.