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Frequently Asked Questions About Magazine Publishers
Magazine publishers are responsible for putting out weekly and monthly editions of anything from magazines and journals to periodicals and catalogs. Covering a wide spectrum of topics, magazines can focus on business, parenting, entertainment, world news or travel. Enlist the help of magazine publishers to print and sell current issues of print magazines. Here are some frequently asked questions about magazine publishers:
What Do Publication Printers Offer? Companies in the print publication business offer many processes to increase efficiency, such as closed loop color management system, sheet-fed printing, binding, three-hole drilling and co-mailing. They may also offer on-site UV coating, full heat-set web printing, shrink wrapping and destination drop shipping. Companies may also have an internal system to streamline anything from job submission and job status tracking to online collaboration and remote proofing.
To What Publication Market Do You Cater? Depending on the size and scope of the magazine publisher you’re looking at, the size of the target publication market will vary. For instance, many printing plants service the short (5,000-20,000) to medium run (20,000-60,000) publication market, with systems that deliver quality printed magazines featuring fast turnaround times and cost effective pricing.
Do You Offer the Latest in Technology When it Comes to Your Printing Presses? Many large and experienced magazine publishers boast the latest technology in advanced pre-press imaging systems, as well as proprietary magazine software. What does this do for you, the client? Well, you will experience reduced title turnaround times, a boost in publication quality and a cut in overall magazine costs.
Magazine publishers create, manage, produce, and distribute magazines of all kinds, including corporate, weekly magazines, business, and fashion magazines. Advertising in magazines can be beneficial to advertisers because the ads reach a broad market and are targeted towards a specific demographic. Magazine advertising can really get the attention of readers, a truly effective marketing campaign reaching a local, nationwide or international market. Different magazines target different portions of the population. Some may be just for women, while others may be just for men. You can find magazine publishers by looking in your local phone book or by searching online directories. Do your research and decide which type of magazine your business would benefit most from, such as fashion, art, corporate, or finance. Choose a magazine that is specific to your specialty, in order to reach your target market and goals. Many organizations and institutions have magazines to promote their cause and mission. They can be custom, weekly, biweekly, monthly, or quarterly, and can focus on prevention, true stories, current affairs, business plans, or history. Whether you're interested in the past or what's happening in the here and now, magazines can be a fun way to pass the time. If you're interested in becoming a publisher for a company, do your research online or in your local library to get more information. If you own a corporation or company and want to further promote your business through a custom magazine presence, contact a magazine publisher with experience in the field you represent, whether medical, law, sports and leisure, or entertainment. If you'd like a back issue of a certain month, contact the circulation department. And if you'd like to start up a subscription, contact the subscription department by checking for that information either in the hard copy or online.