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Important Mailing List Terms Defined

If you are considering new ways to market your small or online business a mailing list might could be a good option. A mailing list will allow you to spread information about promotions and build business leads. Direct mailings also offer the advantage of targeting a specific area whether physical or online. Here are some terms that are used regularly concerning mailing lists. If handled with creativity and sensitivity a mailing list can be a highly effective way to promote your business or services when directed to certain customers.

  • Mailing List – This is a list of physical addresses or e-mails of your consumers and potential leads. Addresses should be gathered in ethical and honest ways including allowing customers choose to subscribe to your list.
  • Distribution – Distribution refers to the ways you choose to send out your mailings whether by e-mail or by postal address.
  • Target – Refers to the process by which you choose a particular group of consumers you would like to mail to such as teenagers or working adults. By targeting you mailings you will reach the consumers most interested in your product or promotion.
  • Database – A database is usually an electronic file or program which holds all your subscribers separated by target.
  • Market – A market describes a certain group of people who are current or potential consumers of your products or services. For mailings, markets are often broken down by zip code.
  • Broker – A broker is someone who handles your mailing list for you.
  • Collateral – Collateral refers to a variety of papers goods such as brochures, newsletters and press releases that can be mailed to announce promotions and advertisements for your business. Collateral can be sent electronically or by post.
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    Usa Data
    New York, NY 10017
    Get the best services available to reach more customers and grow your presence in the marketplace with our local Nineveh area mailing lists. Offering affordable solutions to mailing lists.
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    Budget Direct Mail Services LLC
    5508 Elmwood Ave Ste 418, Indianapolis, IN 46203
    For the finest in automated direct mail services, contact the advertising specialists now. Our mail marketing gets results for those who advertise with us. We achieve optimal promotional value with our targeted circulation.
    (317) 591-9045
    Accommodata Inc
    2301 Churchman Ave, Indianapolis, IN 46203
    (317) 780-6245
    E Z Mailing Service
    1832 Executive Dr, Indianapolis, IN 46241
    (317) 481-9834
    Rogers Marketing & Printing Inc
    7588 E County Road 100 S, Avon, IN 46123
    (317) 838-7203
    All Star Executive
    3951 N Meridian St, Indianapolis, IN 46208
    (317) 924-2280
    Money Mailer
    10745 Kemp Ct, Fortville, IN 46040
    (317) 485-4444
    L & D Mail Masters Inc
    110 Security Pkwy, New Albany, IN 47150
    (812) 981-7161
    Metro First
    3902 Glen Bluff Rd, Louisville, KY 40222
    (502) 327-8205
    Moreno Express Inc
    414 Baxter Ave Ste 106, Louisville, KY 40204
    (502) 589-6245
    Hippo Direct
    2202 Winston Ave, Louisville, KY 40205
    (502) 459-6459
    Accurate Mail and Data Service Inc
    54 Sterling Rd, Louisville, KY 40220
    (502) 438-6245
    Premier Direct Marketing Inc
    7725 National Tpke Unit 100, Louisville, KY 40214
    (502) 367-6441
    Mail Louisville Inc
    12500 Westport Rd, Louisville, KY 40245
    (502) 266-0109
    M A I L Inc
    526 N Earl Ave, Lafayette, IN 47904
    (765) 448-4222


    Mailing list companies provide a marketing service. They sell lists of addresses, postal and email, to businesses. They may also handle the physical act of marketing. Lists may also include phone numbers for telemarketing. These lists are carefully targeted to likely customers, although less scrupulous companies may simply sell any addresses they can get their hands on. Mailing lists may also be used to distribute free magazines or advertising supplements. They are used for what salesmen call lead generation. Mailing list companies keep large databases. Electronic mail is targeted by these companies, as marketing materials cost nothing to send over the internet. Bulk, or mass direct mailings, may be an annoyance to some consumers. However, businesses still find it worthwhile. In some cases, they may be addressed to "Resident" when the homeowner's name is unknown. Databases may store information by profile or simply by zip code. Distribution is usually through the regular mail, although local businesses may also pass out flyers by hand. Mailing list companies often advertise online. They place a great value on keeping their databases secure. In some cases, magazines and other companies may sell the addresses of their subscribers to advertisers. Direct mailings usually contain coupons, or other promotions. The mailing list company acts as a broker and does the legwork of obtaining valid addresses. Direct mail, especially electronic, is considered a cheap and effective marketing technique. In order to avoid having promotional campaign materials dismissed as 'spam', companies are taking more and more steps to personalize and properly target mailings. In many cases, they only send them to existing subscribers or through distribution channels that include storing details of customer transactions.
     
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