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Important Mailing List Terms Defined

If you are considering new ways to market your small or online business a mailing list might could be a good option. A mailing list will allow you to spread information about promotions and build business leads. Direct mailings also offer the advantage of targeting a specific area whether physical or online. Here are some terms that are used regularly concerning mailing lists. If handled with creativity and sensitivity a mailing list can be a highly effective way to promote your business or services when directed to certain customers.

  • Mailing List – This is a list of physical addresses or e-mails of your consumers and potential leads. Addresses should be gathered in ethical and honest ways including allowing customers choose to subscribe to your list.
  • Distribution – Distribution refers to the ways you choose to send out your mailings whether by e-mail or by postal address.
  • Target – Refers to the process by which you choose a particular group of consumers you would like to mail to such as teenagers or working adults. By targeting you mailings you will reach the consumers most interested in your product or promotion.
  • Database – A database is usually an electronic file or program which holds all your subscribers separated by target.
  • Market – A market describes a certain group of people who are current or potential consumers of your products or services. For mailings, markets are often broken down by zip code.
  • Broker – A broker is someone who handles your mailing list for you.
  • Collateral – Collateral refers to a variety of papers goods such as brochures, newsletters and press releases that can be mailed to announce promotions and advertisements for your business. Collateral can be sent electronically or by post.
    Usa Data
    New York, NY 10017
    Get the best services available to reach more customers and grow your presence in the marketplace with our local San Diego area mailing lists. Offering affordable solutions to mailing lists.
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    A Always Around Notary
    32158 Camino Capistrano, San Juan Capistrano, CA 92675
    Shipping & Mailing via UPS, FEDEX, DHL & USPS & Professional Packaging. Mail Box rentals, Notary, Secured Document Shredding, Office Supplies also offered. Choose from a huge variety of Greeting Cards, Gifts & Plush toys.
    (949) 493-5295
    Mail Pros
    15520 Rockfield Blvd, Irvine, CA 92618
    Our professional printing and mailing company serves the various advertising and marketing needs of clients in the San Diego area. We tailor our services to meet your individual needs. We offer Mailers, direct mail advertising, catalog services Mailing Lists and so much more.
    (1) Review Write a review
    (949) 380-9500
    User Review: "Professional, friendly service. Best direct mailing experience I have had in orange county" - jeremy (CA)
    Newport Direct Mail Inc
    2706 S Grand Ave, Santa Ana, CA 92705
    Offset and digital printing, mailing lists, database management, NCOA processing, and full lettershop services. We can help bring your company or brand into the homes and offices of millions.
    (714) 954-0203
    My Voicemail Network
    8951 Complex Dr, San Diego, CA 92123
    (408) 716-6973
    National Direct Mailing Corp
    9586 Distribution Ave, San Diego, CA 92121
    (858) 271-1781
    Jefferson Mailing Lists
    12350 Oak Knoll Rd, Poway, CA 92064
    (858) 679-1233
    Infocore Inc.
    285 N El Camino Real, Encinitas, CA 92024
    (760) 634-5064
    2375 Camino Vida Roble Ste A, Carlsbad, CA 92011
    (760) 607-2500
    Spectrum Data
    3810 Carlsbad Blvd, Carlsbad, CA 92008
    (760) 730-0588
    Sterne George Agency
    1588 S Mission Rd Ste 220, Fallbrook, CA 92028
    (760) 723-4500
    M Si Direct Response
    1501 Westcliff Dr Ste 307, Newport Beach, CA 92660
    (949) 722-2524
    Daj Direct
    1501 Westcliff Dr Ste 325, Newport Beach, CA 92660
    (949) 722-0506
    S K & A Research Inc
    2601 Main St Ste 650, Irvine, CA 92614
    (949) 476-2051
    Hoplon Financial Group Inc
    2400 Main St Ste 202, Irvine, CA 92614
    (949) 297-3753
    Pinpoint Technologies
    17802 Irvine Blvd Ste 215, Tustin, CA 92780
    (714) 505-7600

    Mailing list companies provide a marketing service. They sell lists of addresses, postal and email, to businesses. They may also handle the physical act of marketing. Lists may also include phone numbers for telemarketing. These lists are carefully targeted to likely customers, although less scrupulous companies may simply sell any addresses they can get their hands on. Mailing lists may also be used to distribute free magazines or advertising supplements. They are used for what salesmen call lead generation. Mailing list companies keep large databases. Electronic mail is targeted by these companies, as marketing materials cost nothing to send over the internet. Bulk, or mass direct mailings, may be an annoyance to some consumers. However, businesses still find it worthwhile. In some cases, they may be addressed to "Resident" when the homeowner's name is unknown. Databases may store information by profile or simply by zip code. Distribution is usually through the regular mail, although local businesses may also pass out flyers by hand. Mailing list companies often advertise online. They place a great value on keeping their databases secure. In some cases, magazines and other companies may sell the addresses of their subscribers to advertisers. Direct mailings usually contain coupons, or other promotions. The mailing list company acts as a broker and does the legwork of obtaining valid addresses. Direct mail, especially electronic, is considered a cheap and effective marketing technique. In order to avoid having promotional campaign materials dismissed as 'spam', companies are taking more and more steps to personalize and properly target mailings. In many cases, they only send them to existing subscribers or through distribution channels that include storing details of customer transactions.
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