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Market Research and Analysis Terms to Know

Market research is an invaluable tool for running any business, from a large international firm to a small mom and pop store. The information gleaned through research and analysis helps companies of any size remain competitive. Knowing terminology related to market research can be very helpful in creating a plan for collection and analysis of data.

  • The Four P's - Product, price, placement and promotion. These factors dictate how a company advertises and sells its products or services. Each company will have a different distribution between these four considerations.
  • Primary Research - Research conducted exclusively for a particular business. These reports are tailored for the market and customers, and can be very focused. International studies or studies for a niche industry must often be conducted as primary research.
  • Secondary Research - Information taken from previous studies, or other available resources. Companies of a smaller size, or otherwise without the infrastructure to design and implement a tailored study often rely upon secondary research.
  • Ad Tracking - A type of primary research designed to study brand recognition and effectiveness of advertising over time.
  • Commercial Eye Tracking - Research to survey the eye movements of consumers looking at advertising or packaging. This primary research can be useful for designing and modifying advertising and logos.
  • Viral Marketing Research - Studies related to social networking and the likelihood that an advertisement will be shared by consumers with their friends. These reports can be used to predict whether a viral marketing campaign will spread successfully.
  • Coolhunting - The process of predicting future trends in pop culture, and how these trends will influence different markets.
    Marketing Research Association Inc
    Glastonbury, CT 06033
    If you're business is in need of market research capabilities, find the right provider to suit your needs and budget through our association. Offering the largest network of market researchers available.
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    Blueocean Market Intelligence
    2889 152nd Ave Ne Ste D, Redmond, WA 98052
    Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data
    (425) 615-7474
    Borderless Access Panels Pvt. Ltd.
    11820 Northup Way, Suite E200, Bellevue, WA 98005
    Borderless Access is an online market research survey & panel company. We specialize in providing consumer insights via online panel services in emerging & hard-to-reach markets across the world.
    (818) 358-4633
    Polaris Business Consulting
    3710 168th St. Ne Suite B209, Arlington, WA 98223
    Here at Polaris Business Consulting we help businesses navigate the online world with affordable, customized solutions.
    (425) 286-7691
    Car Lene Research Inc
    3000 184th St Sw, Lynnwood, WA 98037
    (425) 744-8047
    Fbk Research
    19105 Richmond Beach Dr Nw, Seattle, WA 98177
    (206) 546-4488
    10725 38th Ave Ne, Seattle, WA 98125
    (206) 417-3238
    5 Circles Research
    Kirkland, WA 98034
    (425) 968-3883
    Insights Works
    14173 105th Ave Ne, Kirkland, WA 98034
    (425) 577-2206
    4703 Ballard Ave Nw, Seattle, WA 98107
    (206) 706-7618
    Datstat Inc
    920 N 34th St Ste 200, Seattle, WA 98103
    (206) 526-9985
    5315 22nd Ave Nw, Seattle, WA 98107
    (206) 283-2077
    Consumer Opinion Services Inc
    2101 N 34th St Ste 110, Seattle, WA 98103
    (206) 632-7859
    Lake Research Partners
    4722 12th Ave Ne Apt 101, Seattle, WA 98105
    (206) 588-2973
    Comscore Inc
    100 W Harrison St, Seattle, WA 98119
    (206) 268-6300
    Crestwood Associates
    10532 Ne 68th St Ste 200, Kirkland, WA 98033
    (425) 827-6111

    Market research and analysis is very important for companies and businesses all over the world. Specialists and management teams in many commercial industry settings conduct surveys and research annually in order to see what consumers want, and what they will likely spend money on. Ample data is gathered and recorded regarding various products and services. The purpose of this is to better understand the current market, how consumers are spending, and what custom behaviors are changing. Businesses and professionals in practically every industry conduct market research and analysis processes all the time. It is prudent to consult consumers and get them to communicate what they are interested in. This is a good way to predict consumer behavior habits, as well as what products and services will bring in the most money. This way the proper application of clever campaigns and advertising techniques is possible. In this market research and analysis process, there are lists of names made, online databases created, and commercial ideas explored. Depending on the company, business, or management team, specific surveys are often conducted that involve the general public. Many of these surveys can take place online to save time and money. For those who wish to learn more about market research and analysis processes, job positions, studies, and surveys, you should go online for further information. There is plenty of data provided online on various websites, and it is free to access. Keep in mind that different companies and commercial businesses use different techniques when it comes to conducting research.
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