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Kaufman Container
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Market Research and Analysis Terms to Know

Market research is an invaluable tool for running any business, from a large international firm to a small mom and pop store. The information gleaned through research and analysis helps companies of any size remain competitive. Knowing terminology related to market research can be very helpful in creating a plan for collection and analysis of data.

  • The Four P's - Product, price, placement and promotion. These factors dictate how a company advertises and sells its products or services. Each company will have a different distribution between these four considerations.
  • Primary Research - Research conducted exclusively for a particular business. These reports are tailored for the market and customers, and can be very focused. International studies or studies for a niche industry must often be conducted as primary research.
  • Secondary Research - Information taken from previous studies, or other available resources. Companies of a smaller size, or otherwise without the infrastructure to design and implement a tailored study often rely upon secondary research.
  • Ad Tracking - A type of primary research designed to study brand recognition and effectiveness of advertising over time.
  • Commercial Eye Tracking - Research to survey the eye movements of consumers looking at advertising or packaging. This primary research can be useful for designing and modifying advertising and logos.
  • Viral Marketing Research - Studies related to social networking and the likelihood that an advertisement will be shared by consumers with their friends. These reports can be used to predict whether a viral marketing campaign will spread successfully.
  • Coolhunting - The process of predicting future trends in pop culture, and how these trends will influence different markets.
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    Marketing Research Association Inc
    Glastonbury, CT 06033
    If you're business is in need of market research capabilities, find the right provider to suit your needs and budget through our association. Offering the largest network of market researchers available.
     
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    Rhf Webwork
    2215 Town Lake Circle, Austin, TX 78745
    We get you results. If you are looking for ways to get more traffic. Ways to make more sales. Ways to increase your passive earning potential for your established digital community. We can help.
    (521) 931-1119
    eyeseeyounow.com
    100 Congress Ave. Suite 2000, Austin, TX 78701
    In case you haven’t noticed how proud we are that you found the best internet marketing services company in the universe, let us emphasize more, how, and why.
    (512) 370-4078
    Whitenton Group
    3413 Hunter Rd, San Marcos, TX 78666
    (512) 353-3344
    Customer Research International
    135 S Guadalupe St, San Marcos, TX 78666
    (512) 353-3627
    Ptv Datasource LLC
    1340 Wonder World Dr Ste 2212, San Marcos, TX 78666
    (512) 392-1363
    Quintiles Transnational
    10622 Pinkney Ln, Austin, TX 78739
    (512) 288-1833
    Ptv Nustats
    1340 Wonder World Dr Ste 2212, San Marcos, TX 78666
    (512) 805-6000
    Advantage Sales & Marketing
    7901 E Riverside Dr Ste 110, Austin, TX 78744
    (512) 437-4800
    Quintiles Transnational Inc
    330 Kensington Ln, Austin, TX 78737
    (512) 494-4233
    Tammadge Market Research Inc
    210 Barton Springs Rd, Austin, TX 78704
    (512) 474-1005
    Sentien Services LLP
    2525 S Lamar Blvd Ste 3, Austin, TX 78704
    (512) 288-1706
    Benchmark The Company
    907 S Congress Ave Ste C, Austin, TX 78704
    (512) 707-7294
    Austin Trends
    4425 S Mo Pac Expy Ste 501, Austin, TX 78735
    (512) 288-8501
    Opinion Analysts
    906 Rio Grande St, Austin, TX 78701
    (512) 472-9772
    Synovate
    816 Congress Ave, Austin, TX 78701
    (512) 473-2471


    Market research and analysis is very important for companies and businesses all over the world. Specialists and management teams in many commercial industry settings conduct surveys and research annually in order to see what consumers want, and what they will likely spend money on. Ample data is gathered and recorded regarding various products and services. The purpose of this is to better understand the current market, how consumers are spending, and what custom behaviors are changing. Businesses and professionals in practically every industry conduct market research and analysis processes all the time. It is prudent to consult consumers and get them to communicate what they are interested in. This is a good way to predict consumer behavior habits, as well as what products and services will bring in the most money. This way the proper application of clever campaigns and advertising techniques is possible. In this market research and analysis process, there are lists of names made, online databases created, and commercial ideas explored. Depending on the company, business, or management team, specific surveys are often conducted that involve the general public. Many of these surveys can take place online to save time and money. For those who wish to learn more about market research and analysis processes, job positions, studies, and surveys, you should go online for further information. There is plenty of data provided online on various websites, and it is free to access. Keep in mind that different companies and commercial businesses use different techniques when it comes to conducting research.
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