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Market Research and Analysis Terms to Know

Market research is an invaluable tool for running any business, from a large international firm to a small mom and pop store. The information gleaned through research and analysis helps companies of any size remain competitive. Knowing terminology related to market research can be very helpful in creating a plan for collection and analysis of data.

  • The Four P's - Product, price, placement and promotion. These factors dictate how a company advertises and sells its products or services. Each company will have a different distribution between these four considerations.
  • Primary Research - Research conducted exclusively for a particular business. These reports are tailored for the market and customers, and can be very focused. International studies or studies for a niche industry must often be conducted as primary research.
  • Secondary Research - Information taken from previous studies, or other available resources. Companies of a smaller size, or otherwise without the infrastructure to design and implement a tailored study often rely upon secondary research.
  • Ad Tracking - A type of primary research designed to study brand recognition and effectiveness of advertising over time.
  • Commercial Eye Tracking - Research to survey the eye movements of consumers looking at advertising or packaging. This primary research can be useful for designing and modifying advertising and logos.
  • Viral Marketing Research - Studies related to social networking and the likelihood that an advertisement will be shared by consumers with their friends. These reports can be used to predict whether a viral marketing campaign will spread successfully.
  • Coolhunting - The process of predicting future trends in pop culture, and how these trends will influence different markets.
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    Marketing Research Association Inc
    Glastonbury, CT 06033
    If you're business is in need of market research capabilities, find the right provider to suit your needs and budget through our association. Offering the largest network of market researchers available.
     
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    Ryca Business Films
    440 East Route 66, Glendora, CA 91740
    A creative company turning good ideas into beautiful visual stories. We’ve been doing this for a long time and it shows in the knowledge and skills of our team members and their work.
    (323) 484-3368
    Local Top Rank
    7545 Irvine Center Drive Suite, Irvine, CA 92618
    Local Top Rank is an SEO company with talented and dedicated web developers ready to create an appealing, SEO-friendly, and mobile-ready website for you!
    (866) 930-6545
    Easy SEO Orange County
    619 N Drake Ave, Fullerton, CA 92832
    Easy SEO Orange County offers professional search engine marketing solutions to business owners in Orange County, Ca.Call (714) 932-2192 for a free SEO consultation for your Orange County business.
    (714) 932-2192
    Heakin Research
    22500 Town Cir Ste 1105, Moreno Valley, CA 92553
    (951) 653-3200
    Transmitting Assets Inc
    3147 Durahart St, Riverside, CA 92507
    (951) 680-0727
    Michael Lasher
    1110 Palmyrita Ave, Riverside, CA 92507
    (951) 683-0033
    Athena Research Group Inc
    3600 Lime St Ste 512, Riverside, CA 92501
    (951) 369-0800
    C & C Market Research
    1 Mills Cir, Ontario, CA 91764
    (909) 481-7329
    Car-Lene Research Inc
    40820 Winchester Rd, Temecula, CA 92591
    (951) 296-0606
    Wayne Howard & Associates
    415 W Foothill Blvd Ste 115, Claremont, CA 91711
    (909) 624-5713
    Bev-Al Communications
    777 E Tahquitz Canyon Way Ste 313, Palm Springs, CA 92262
    (760) 864-9103
    Natelson Dale Group The
    24835 La Palma Ave Ste I, Yorba Linda, CA 92887
    (714) 692-9596
    Advanced Command Solutions
    22349 La Palma Ave, Yorba Linda, CA 92887
    (714) 692-5690
    Calhoun Vision Inc
    380 E Bonita Ave, Pomona, CA 91767
    (909) 624-0148
    Scientific Telephone Samples
    27121 Towne Centre Dr Ste 290, Foothill Ranch, CA 92610
    (949) 461-5400


    Market research and analysis is very important for companies and businesses all over the world. Specialists and management teams in many commercial industry settings conduct surveys and research annually in order to see what consumers want, and what they will likely spend money on. Ample data is gathered and recorded regarding various products and services. The purpose of this is to better understand the current market, how consumers are spending, and what custom behaviors are changing. Businesses and professionals in practically every industry conduct market research and analysis processes all the time. It is prudent to consult consumers and get them to communicate what they are interested in. This is a good way to predict consumer behavior habits, as well as what products and services will bring in the most money. This way the proper application of clever campaigns and advertising techniques is possible. In this market research and analysis process, there are lists of names made, online databases created, and commercial ideas explored. Depending on the company, business, or management team, specific surveys are often conducted that involve the general public. Many of these surveys can take place online to save time and money. For those who wish to learn more about market research and analysis processes, job positions, studies, and surveys, you should go online for further information. There is plenty of data provided online on various websites, and it is free to access. Keep in mind that different companies and commercial businesses use different techniques when it comes to conducting research.
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