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Common Publicity Service Terms
Forming a public identity is a vital step in the development of many companies and organizations. Publicity can take the form of internet marketing, advertising, press releases and other communications. The following terms are commonly seen within the publicity service realm.
Book Publicity - The promotion and marketing of an author or book. A book publicist can help you expose your book to TV, radio and internet audiences.
Press Release - Information provided to the news media to announce and publicize a newsworthy item. PR experts will write and distribute press releases as a form of advertising about your book or product.
PR Leads - Sources for getting into contact with reporters, to assist you in marketing a book, product or company. Publicity services may help you find a PR lead or provide a contact listing of reporters and other media contacts.
SEO - Search engine optimization is a set of techniques that improve the ranking and visibility of a website in search engine results. This may involve the use of certain key words, backlinks and other methods that increase the site's relevance. A higher search engine ranking can greatly improve a business's success.
PSA - Public service announcement, a type of advertisement that is made for a public issue or idea, rather than a product. PSAs encourage public action on an issue, such as to quite smoking.
Public Sector Publicity - Publicity designed specifically for the public sector, or the part of the government that provides services. These publicity services focus on media relations, public relations, publications and marketing of events, among other services.
Utility and Energy PR Firms - PR services specifically for power or utility companies. These PR firms will help a company deal with corporate social responsibility, environmental crises and otherwise manage public relations.
Anyone starting a new business knows that advertising is important, but many don't know how to market their own brand properly. Luckily, there are groups who deal directly with public relations (PR), marketing, and other publicity services to get your company the promotions it needs. The cost for these services depends on the prestige of the publicity company you choose, but ultimately it is money well spent if it boosts your bottom line.
With so many forms of media out there now, it may be difficult to know which is best for your agency. Advertising online may be perfect for some, but the internet is a vast place. Without proper digital networking, no one on the web will see your products. PR firms do the hard work for you by getting you in with the right people and help you push your brand in the right direction.
Billboards may work for you, though these are best for brick and mortar companies such as restaurants or plumbing services. With this form of media, you'll need a properly designed banner or logo since it must be visible from a distance. If you're marketing an entertainment piece such as a film, music, or book, the best strategy may be to publish a campaign on television (TV). The way to reach the largest audience would be through mass mailing, but this can be an expensive venture. Ultimately the public relations agency would be able to tell you where it would be best to advertise to maximize corporate profit.