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Terms Used by Radio Program Producers
The following are some terms that a radio program producer may use:

Actives: Actives are radio program listeners who regularly contact the station. These communications typically include comments, song requests, and participation in contests and promotions.

Aircheck: An aircheck is a recording of a program’s live broadcast.

Cluster: A cluster refers to announcements that are presented in a sequence. Clusters may also be referred to as spot sets or stop sets.

Cue: A cue is a signal, usually given by the producer, to the on air talent to indicate that the beginning of the show is quickly approaching.

Gain: Gain is simply the volume or amplification of songs or talking on the radio.

Key: To key something is to either turn it on or turn it off via the main control console. In radio broadcasting, all sound sources need to be keyed.

Live tag: A live tag follows a prerecorded message, which can be anything from a commercial or announcement to a weather or traffic report. Live tags usually refer back to the message. They are often presented as though the on air talent just listened to the message for the first time.

Simulcast: A radio program that is simulcast is transmitted over more than one AM or FM frequency at once.

Syndication: A syndication is simply the radio programs that are broadcast over a radio network.

Wheel: A wheel is a radio production’s lineup. It includes what news reports, songs, commercials, and other items are to be included in the program and when they should be put on the air. Wheels are typically arranged in one hour blocks.

 
National Association of Broadcasters
Washington, DC 20036
Find the best radio program producers across the country through our prestigious association. Helping broadcast companies and other clients find the services they're looking for.


Radio program producer and show director professionals are always working with a new production assignment or commercial advertisement. This article was crafted to assist you with finding the right public broadcasting program or company to fit your personal or business needs. Initially it is prudent to do your homework before getting involved with any type of business. Fortunately in this day and age this is not as difficult as it used to be. At least not if you have access to cyberspace. Online you can check out countless websites that pertain to radio program producer and show director professionals, whether they are local or international. This way you can get some background information on each business or broadcasting expert. Find out how long they have been in this entertainment or commercial advertising industry and what they have accomplished thus far. There may be noticeable affiliations on their website, or even professional references. Some topics that might be helpful online are political news production, public broadcasting, FM radio show, hip hop or R&B music, morning talk show, local weather updates, weekend traffic report, AM rock, jazz program, pop classic hits, local sports news, and political radio program. When you locate certain companies, it is smart to contact them directly if certain questions you have are not answered via their website. There is generally an email address and telephone number posted on their official website to assist you with this. It is additionally wise to keep track of their official hours of business.
 
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