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Some industry experts feel that radio has recently risen from the shadow of television. Radio advertising continues to increase in annual revenue. Advertising is the principle income-generating activity of radio stations. Radio station representatives are those individuals or companies that solicit advertising for radio stations. Recent growth in the radio station industry reflects the fact that advertising revenue for radio stations has increased. Industry experts have attributed "dot-com" advertising as the impetus for much of this growth. Radio is an effective means of publicizing Web sites, both at the national and local level. Radio station representatives are essentially engaged in selling air time for these advertisers.

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