Winston Salem, North Carolina
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Popular Retail Store Fixture Terms
Much like a homeowner decorating their residential property to make it pleasing to the eye, retail stores decorate not only want to make their space aesthetically pleasing, but appealing to consumers as well. Store fixtures and display shelves are just two of the ways retailers achieve this. In order to have a better, more comprehensive understanding of the retail store fixture market, we must first understand the terminology associated with it. Below are several terms to be familiar with when researching store fixtures.
Gondola Shelving Unit - A unit wherein the merchandiser can add optional additional shelves, end caps, fencing, and signage in order to display merchandise. Units are typically offered as a wall unit or an aisle unit.
Gridwall - Gridwall store fixtures are typically available as large panels. The panels are affixed to the wall. Hooks, baskets, and shelving accessories can then be added to display new merchandise such as clothes and their associated accessories.
Mannequin - A mannequin is a styled and three-dimensional representation of the human form used in window displays, as of clothing. A mannequin can also be a human model employed to wear clothing as a living display for the clothing they are advertising.
Showcase - A showcase is a free standing shelving unit which is surrounded by tempered glass. Typically, the shelves are also tempered glass and display everything from new and used camera equipment to jewelry.
Boutique Counter Hook - A simple piece of equipment on which, purses, bags, scarves, hats, or other accessories are hung. Typically, the hook is placed on a counter or other flat service.
For those that are planning on opening a new store, you will find that the fixtures you have throughout the shop can greatly influence the setting that customers have. Suppliers will have a variety of lights, display casings, shelves, and racks to choose from. If you know a distributor in your area that sells high quality products, calling them to find where they are selling their items is a quick way to know where to buy your products from. Decorative lighting or showcase areas can catch the eye of people passing your shop that may not otherwise take notice of what you're selling. Customers will prefer to be able to find the price of an item easily in order to help make their decision. Finding store fixtures that allow pricing to be seen can increase your customer satisfaction. Depending on what you want to sell, you will find a variety of ways to shelf items in order to display them. Retail stores will want to have the items available on the floor so customers can either ask an employee to bring the large item to the cashier, or so they can place it in their cart and take it themselves. Clearance racks are great ways at a last attempt to sell items in order to make room for the new season's products. In order to find retail suppliers that sell racks, shelves, and lighting look online or in a phone book. Research the different brands to determine what the best value for the price is.