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Terms Related to Typesetting
The following are some terms that are related to typesetting:
Alley: An alley is the empty area on a page that is located between two columns of text. An alley may also be referred to as a gutter or column margin.
Ascent: The ascent of a font is how far above the baseline it can extend.
Baseline: The baseline, or reading line, is where the base of the text is positioned. This is usually an imaginary line. Some letters extend below the baseline.
Character: A character is a symbol that represents writing. This term refers to all marks related to writing, from letters to punctuation.
Denotation: A denotation is a description of a certain font. This description will include specific details of the font, like its characters’ serifs and strokes’ weight.
Descender: A descender the part of a character that extends downward beyond the baseline. Several letter, when in lowercase form, have descenders, and some punctuation also extends below the baseline.
Family: The term family refers to the different sizes and styles of a specific font. This family usually includes the roman, bold, italic, and bold italic version of the font. There are also font families, which include all of the fonts that share similar traits.
Serif: A serif is a tiny finishing stroke that is found on the arms, tails, and stems of certain characters in many kinds of fonts. Fonts with serifs tend to be easier on the eyes than sans serif fonts are.
Stem: A stem is an upright portion of a character. There are also font tails.
Weight: Weight refers to how wide the strokes in a font are. For example, there are fonts that are light and others that are bold. In some cases there may be multiple weights for the same family.
Companies that publish commercial ads, printed designs, books, and other written materials that might use text, tables, and figures often use typesetting equipment, supplies, and software to create prints that look professional. In order to get the best looking written text for books and other documents, though, you might need to find a typesetting manufacturer that can sell you all of the commercial machines, paper, typography supplies, and digital software that you need to compete in today's market. When you look up typesetting companies in the online directory, you should talk to a customer representative and get all of the information that you need to help you decide which company is best for you. First, you should find out how much experience they have in the printing and typesetting industry by asking them how long they have been in business. If they have a lot of experience, then they will probably know what types of languages, presses, computers, and layout software will work best for the types of written text, books, and other documents that you want to print. Ask them if they can create custom letters, words, and graphics for you so that you can give your publication a one of a kind look that will attract more attention from readers. While you want to make sure that the company you choose to create the type set that you need is reliable, you will also want to compare their prices. Ask them to quote prices for the sets and supplies that you need.