In today's competitive global economy, many companies are beginning to turn more often towards graphic designers and illustration to help create advertising campaigns for their businesses. Graphic designers can work with a company or organization to discover what goods and services it provides, and which target audience most needs to hear about them. Many businesses discover that the use of a graphic designer helps them nail down their branding strategies, increase their profitability, and retain clients. Most graphic designers use computer programs, many of which provide 3d images, logos, drawings, web site promotion, generated images, illustration, print layouts and use designing software to create layouts that will make your organization more visible to potential customers or clients. Before you sign on with a graphic design company, take a while to decide exactly what it is you are looking for in this type of consultant. Do you want to completely change the look of your company brand and organize an entirely new campaign, or are you just looking to complete a single project, perhaps for a magazine layout or advertising program? If you know exactly what services you need before you start, you maybe able to relay those ideas to your graphic design consultant. There are many graphic designers available but finding the right one for you may take some time, look online as you will be able to get more information on their background and whether they suit your needs, look into their services and price range, try to look at examples of work and see whether they are a well known company who has credentials.