Audio Visual Equipment is used in a variety of fields for a variety of purposes. Once the domain of professional organizations such as those in film and television, today's market is much broader and is used by a wider range of individuals and businesses. Video has become a key component of the content we expect to find and to interact with in several mediums. Technological advances have raised consumer expectations. No longer satisfied with two dimensional images or recorded sound alone, today's public expects the highest level of sensory experience available.
The equipment that makes it possible to deliver this product can be obtained from several sources. Companies, government organizations, and schools may invest in technologies such as projectors, televisions, and computer stations. Broadcast professionals make the heaviest investments in high tech equipment such as cameras, professional lighting, and green screens. These advanced products are used for broadcasts, films, and commercials.
Some users may choose to rent a projector or choose a leasing option for audio visual equipment that they need for a short term project. Temporary business conferences may stage their presentations with rented AV items. Microphones, amplifiers, and other components of sound systems may be among the needed items for conference presenters. Leasing video equipment is a smart alternative to buying for those who are not going to use expensive pieces on a regular basis.
The digital boom has affected many audio visual theaters. Many consumers, from the professional to the amateur choosing product for home use, have changed their purchasing habits and expectations. Whether bought for permanent use or leased for a temporary event or occasion, audio visual equipment is a major industry in today's technologically based marketplace.