Magazine publishers create, manage, produce, and distribute magazines of all kinds, including corporate, weekly magazines, business, and fashion magazines. Advertising in magazines can be beneficial to advertisers because the ads reach a broad market and are targeted towards a specific demographic. Magazine advertising can really get the attention of readers, a truly effective marketing campaign reaching a local, nationwide or international market. Different magazines target different portions of the population. Some may be just for women, while others may be just for men. You can find magazine publishers by looking in your local phone book or by searching online directories. Do your research and decide which type of magazine your business would benefit most from, such as fashion, art, corporate, or finance. Choose a magazine that is specific to your specialty, in order to reach your target market and goals. Many organizations and institutions have magazines to promote their cause and mission. They can be custom, weekly, biweekly, monthly, or quarterly, and can focus on prevention, true stories, current affairs, business plans, or history. Whether you're interested in the past or what's happening in the here and now, magazines can be a fun way to pass the time. If you're interested in becoming a publisher for a company, do your research online or in your local library to get more information. If you own a corporation or company and want to further promote your business through a custom magazine presence, contact a magazine publisher with experience in the field you represent, whether medical, law, sports and leisure, or entertainment. If you'd like a back issue of a certain month, contact the circulation department. And if you'd like to start up a subscription, contact the subscription department by checking for that information either in the hard copy or online.