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Radio stations serve diverse target demographics through a broad range of programming formats, such as rock, oldies, news/talk, adult contemporary, sports/talk, and country. Broadcast companies can help those purchasing advertising space from them determine which radio stations will most likely reach the desired audience. The marketing of radio stations is changing with the growth of the Internet. People looking online at radio stations can find broadcasts from almost anywhere in the world in a wide range of languages to suit their individual tastes. This change, along with people's ability to burn custom music CDs and the growth of mp3 player use, is altering the way radio stations are perceived.
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